AIESEC UK National Talent Management Meeting 2013 output.

1. POL 101: Introduction
to Political Thought
Dr. R. Ayley
Tuesday, 17 September 13

2. TM
is a
Serious business
Tuesday, 17 September 13

3. =
Nicola VP Business development
LCP Birmingham
VP ICX Birmingham
Tuesday, 17 September 13

4. objectives
✦ we understand that during recruitment students
perceptions of aiesec are their perceptions of us
✦ We are all able to communicate the value prop of the
four sub products
✦ We are able to tailor our sales approach to different
student profiles
Tuesday, 17 September 13

5. we need to understand
how to sell to
students
Tuesday, 17 September 13

6. How can we engage
students?
Scenario Imagine when you were at your freshers week...
Which society caught your attention?
‣why did they engage you?
‣how did they do this?
‣Did this influence your opinion on whether to join them?
5 mins
share in
groups of 4
-Groups of 4 share their
thoughts
- 2 or 3 groups can share
for 5 mins
Tuesday, 17 September 13

7. What were your first
impressions of AIESEC?
- Ask the delegates what their
first impressions of an AIESEC
member were?
- What impression did this give
you of AIESEC?
- So how do we want AIESEC to be
perceived by students?
Ask 2 or 3 people to shout out for
each question
Tuesday, 17 September 13

8. Global
Responsible Leadership
For youth by youth
collaborative & democratic
social entrepreneurship
Diverse
Daring
Dynamic
Inclusive
Impactful
What are the attributes that we
want students to associate with
AIESEC
- explain these and how these
words represent the organisation.
- explain what behaviour and
attitudes are linked to these
attributes
- And if we are to represent
being... (next slide)
Brand Attributes Manifestation
Tuesday, 17 September 13

9. ... (continuation from the previous
slide) We need to attract students
who also connect to these values
& exhibit these qualities
The global youth
network impacting the
world through
leadership development
experiences.
Tuesday, 17 September 13

10. It’s all about putting it into practice!
- know we understand how to engage students
- And we know what qualities & behaviours we need
to exhibit to represent the organisation & the type
of members we want to attract
- we need to practice how we communicate & engage
students for our sub products
- analogy of sales being like riding a bike - takes
some practice, but once you know it comes naturally
Tuesday, 17 September 13

11. Introducing...
We’ve prepared
something exciting for
you all to practice your
selling skills
Can we have some
excitement in the room
Tuesday, 17 September 13

12. TM’s
got
talent
- Hands on chance to practice how
you will engage different profiles of
students in a lecture shout out.
- stress the importance of being able
to communicate the value prop
- It’s those first moments that
count!!
Tuesday, 17 September 13

13. TM’s
got
talent
HOw is this going to work?
‣In Pairs you will be given a sub-product & a profile of student
‣1 minute lecture shout
‣two heats
‣Deliver your lecture shout out
‣you decide your winner of TM’s Got talent
PITCH OFF
Judges will be giving you feedback on how
you tailored your pitch to your target
audience, how you engage the audience, was
the value prop clear, did you get the audience
wanting to know more
Tuesday, 17 September 13

14. what should you include?
‣why would AIESEC be of value or
interest the audience?
‣brief intro of aiesec (or not...)
‣when & where will the info session be
How are you going to initially engage & retain the audience’s attention?
Tuesday, 17 September 13

15. TM’s
got
talent PITCH OFF
dynamic engaging tailored
‣pairs
‣5 mins to prepare
‣1 min lecture shout out
‣each one of you has to deliver
creative
main thing is that your
pitch needs to be tailored
to your audiences needs
and what would appeal
to them
Tuesday, 17 September 13

16. heats
Tuesday, 17 September 13

17. head
- to -
head
Tuesday, 17 September 13

18. winners
Tuesday, 17 September 13

19. Wrapping this all up...
Tuesday, 17 September 13

20. What have been my key learnings
from this session...?
What am I going to take-back
&implement for recruitment?
-1 min individual
reflection
- 3-4 people can share
Tuesday, 17 September 13

21. Moving forward...
lecture shout outs are not the only
channel we engage with students.
Email Freshers Fairs
Social
Media
open space
at dinner
Once we understand how
to communicate the value
prop of the sub-products
to different profiles of
students it becomes a
whole lot easier to write
an email, make a tweet
etc...
Tuesday, 17 September 13