3. Lori L. Jacobwith
• 20+ years as a communication
strategist & fundraising coach
• Measurable: Helped
organizations raise over $100
million in last 10 years.
• Impact: My work creates
environments where people find
ease in their work with, and their
conversations about money.
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5. Getting Past The Past
What are your
biggest
fundraising
challenges?
6. Definition
Fundraising:
The raising of assets and
resources
from various sources for
the support of an
organization or a specific
project.
~ Source: AFP Fundraising Dictionary,
(Association of Fundraising Professionals)
7. Definition
Development:
The total process by
which an organization
increases public
understanding of its
mission and acquires
financial support for its
programs.
~ Source: AFP Fundraising Dictionary,
(Association of Fundraising Professionals)
8. The Secret to Fundraising:
Clear, Bold Communication
• Telling Your Story - Intro
• Asking – Take Action
• Maximize Relationships
– Stay Relevant
• Managing Data
20. Communication that generates action
Use this clear value statement &
introduce again: [different partner]
“We are (who?).
We specialize in working with
(whom?)
We help them (to do what?)."
21. “Feeling good is what
nonprofits sell.”
~ Seth Godin, Author & Marketing guru
22. Communication
1. Listen.
2. Connect with your community
where they are.
3. Allow your community to spread
your messages.
26. Storytelling: Less is More
Lori’s:
Tells powerful stories to raise millions.
Worry is not a fundraising strategy.
Community service org helping vets:
War damaged Jim. We restored him.
Hemmingway:
Baby shoes. Never worn. For sale.
Yours?
34. Habitat for Humanity
Your Communication
You have a rare
opportunity to empower
people to feel great.
To connect a contribution
with that person’s
highest ideals and values.
36. Communication
Where to share “What’s Missing?”
(Interesting or startling facts )
• Annual appeal(s)
• Email communication both cultivation &
asking
• In person: meetings, events, donor cultivation,
volunteer trainings, other programmatic
events and more…
• Print: Newsletters, annual reports, fundraising
invitations
• Website
39. Communication that generates Action
Simple framework for generating $ or support:
1) What’s your current funding gap?
2) What would your organization do with more
money or members? Humanize this.
3) What is one simple action you want people to
take?
4) Cause people to feel something.
5) Communicate regularly
43. Connecting with Lori
Blog and monthly e-Newsletter
Membership – special offer
Key Note & Breakout Sessions
Customized Fundraising Action
Planning Sessions
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44. Thank you!
Please fill out evaluations
Lori Jacobwith
lori@LoriJacobwith.com
www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith