My PowerPoint Presentation on Pure Barre for my MKT 221 (Public Relations) class at Northern Virginia Community College. The main goal is to help students develop Social Media/Advertising strategies to help expand brand/product evolution for companies on the rise. I chose Pure Barre, a revolutionary fitness program that fuses several types of aerobics and exercise into one complete workout. The goal of this PowerPoint was to present ideas to help expand Pure Barre into the Washington D.C. Metro Area, specifically in Northern Virginia (McLean, VA), and how to potentially reach new customers and grow within the area.