The document outlines the design thinking process which includes empathy for users, defining problems, ideating concepts, prototyping ideas, testing prototypes, and storytelling. It provides guidance on each step, such as conducting interviews to gain empathy, writing point of views to define problems, following brainstorming rules to ideate concepts, building prototypes to explore ideas, testing with real users, and using a specific structure to tell stories about the process. Activities are included throughout to apply each step, such as interviewing users, writing problem statements, prototyping concepts, and testing with iterations.

2. You’ll get the slides – breathe later

3. Today’s agenda

4. What we’ll learn

5. What we’ll learn

6. The design thinking process

7. The rules

8. Activity: What does great design look like
1. Write down three
questions, start with: what,
how, why?
2. Pair up and interview

9. Orders of design (Buchanan)

10. Characteristics of designers
Source: ThinkPlace

11. Case study

12. Define
Case study

13. Define
Case study

14. Case study

15. Case study

16. Define
Case study

17. Activity: Team launch

19. Design challenge

20. Empathy for users

21. Three types of empathy

22. How to empathise

23. Structuring a conversation

24. Structuring a conversation

25. Unpacking your conversations
Empathy map

26. Activity: Empathy for users
1. Follow your coach into the field
2. Pair up
3. Start interviewing, target is
5-6 interviews

27. 1. Write one thing that
you’ve learned
2. Write one thing that you’ll
take back to your work
Reflection - Empathy

29. Stoke

30. Define the problem

31. Why this step?

32. Observations to insights

33. Define
Case study

34. Case study

35. Case study

36. How to define
Point of view

37. Activity: Define the problem
Write a point of view

38. 1. Write one thing that
you’ve learned
2. Write one thing that you’ll
take back to your work
Reflection - Define

39. Ideate concepts

40. Where we’re going

41. Brainstorming rules

42. Brainstorming rules

43. How *not* to ideate

44. How to ideate
Write/draw ideas

45. How to ideate
Select ideas that:
• are most likely to succeed
• will delight and surprise the end user the most

46. 1. Write one thing that
you’ve learned
2. Write one thing that you’ll
take back to your work
Reflection - Ideate

47. Prototype to explore

48. Fail ideas fast

49. Build to explore

50. Act to think

51. What is the thing to test?

52. 1. Choose concept
2. Identify what is the thing to
test
3. Prototype
How to prototype

53. Activity: Prototype to explore
1. Choose concept and
identify variable
2. Prototype

54. 1. Write one thing that
you’ve learned
2. Write one thing that you’ll
take back to your work
Reflection - Prototype

56. Test to learn

57. When to test

58. Keys to testing

59. Activity: Test to learn
1. Test with real users (outside!)
2. Test…iterate…test…iterate…test

60. 1. Write one thing that
you’ve learned
2. Write one thing that you’ll
take back to your work
Reflection - Testing

61. Storytelling to connect

62. Storytelling

63. How to tell a story
1. Prepare a story statement:
“we met ____, [character & action]
we were amazed to realise ____, [tension]
we created ____, [change]
we learned ____, [meaning]
next we will _____.” [apply]

64. How to tell a story
Share it

65. “we met ____, [character & action]
we were amazed to realise ____, [tension]
we created ____, [change]
we learned ____, [meaning]
next we will _____.” [apply]
Activity: Storytelling to connect

66. Some stories

67. Application: from thinking to doing