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Why Twitter Matters

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Laura Lee Dooley
Laura Lee Dooley

eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships.

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Why Twitter Matters Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Followers, Friends and Fans: Expanding Your Online Community
www.wri.org
delicious tags for World Resources Institute
twitter.com/worldresources
initial idea for twitter (stat.us)
twitter co-founders @jack @biz @ev
twitter is a microblog
422% August 2007 – August 2008 twitter traffic 2.3 million unique U.S. visitors
Twitter Traffic Worldwide February 2008
140 characters The habit and skill of revising for brevity and clarity is one of the secrets to good writing. - @mike_elgan microblogging easier than blogging
. . . first alert and news source . . .
. . . platform for timely action . . .
[object Object],[object Object]
Don’t see the purpose of twitter Twitter isn’t the way we do business Twitter is a time waster Twitter is too much fun, get back to work Twitter is not our audience http://www.flickr.com/photos/jeannab/2546668884/ excuses, excuses, excuses
your website
companies = agencies = organizations
building and tearing down walls online
Remember the information superhighway? Welcome to twitter …
Peter Cho ambient awareness … and presence
Current Listening Posts http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg … organizing online conversations …
[object Object],[object Object]
Post ratio - 1:12 (1=you, 12=them)
Followers: following, followers, mutual
 
manage 2 twitter accounts in 2 browsers
#emetrics Some tools for listening search.twitter.com tweetbeep.com twist.flaptor.com twemes.com www.tweetdeck.com
Some tools to find others search.twitter.com www.twellow.com www.chrisfinke.com/twitslikeme www.socialbrandindex.com twitter.com
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AUTHORITY: Followers, frequency, @replies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tools for measuring reach tweetburner.com www.lessfriends.com www.twittercounter.com www.twinfluence.com
Source: www.tweetburner.com
Some tools for measuring performance www.xefer.com/twitter/ twitter.grader.com
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Integration with SMS (Texting)
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October 16, 2008 Jack Dorsey to step into the role of Chairman and Evan Williams to become CEO
delicious.com/lldoolj2/emetrics2008-S04 delicious.com/tag/twitter
 

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Why Twitter Matters

Notes de l'éditeur

  1. Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.