LS 126 - Strategic Management 7-Eleven Mission, Vision and Key Strategies

1. CASE STUDY

2. mission To consistently serve the changingneeds of customers for their convenience

3. mission To consistently serve the changingneeds of customers for their convenience The customers of the company are those who prioritize their convenience.

4. mission To consistently serve the changingneeds of customers for theirconvenience The firm’s major products and services include fresh-brewed coffee, Slurpee® and Big Gulp® beverages, and Big Bite® hot dogs.

5. mission To consistently serve the changingneeds of customers for their convenience The market competes in the convenience store industry

6. mission To consistently serve the changingneeds of customers for their convenience 7-Eleven’s products are continuously changing according to the present needs of the consumer

7. mission To consistently serve the changingneeds of customers for their convenience Concern for survival, growth, and profitability

8. mission To consistently serve the changingneeds of customers for their convenience The customer is their biggest priority with its goal to constantly meet the customer’s needs.

9. mission To consistently serve the changingneeds of customers for their convenience The firm distinctively focuses on its services and how it adapts to the needs of their customers

10. mission To consistently serve the changingneeds of customers for their convenience Responsive to social, community and environmental concerns

11. mission To consistently serve the changingneeds of customers for their convenience Concern for employees

12. VISION Our vision is to be the best retailer of convenience.

13. key strategies

16. to increase recognition and appeal