A talk about ethics and the purpose of our work as creators, presented at UX Camp Brighton (&redux) on January 14th 2014. Relevant Links: UX Camp Brighton - http://www.uxcampbrighton.org You Are Not So Smart - http://youarenotsosmart.com/the-book How Designers Destroyed The World - https://vimeo.com/68470326 Click Here To Save Everything - http://www.amazon.com/Save-Everything-Click-Here-Technological/dp/1610391381 McGurk Effect - http://www.youtube.com/watch?v=G-lN8vWm3m0 Strip Search Prank Call Scam - http://en.wikipedia.org/wiki/Strip_search_prank_call_scam Emotions in Decision-Making - http://en.wikipedia.org/wiki/Emotions_in_decision-making Subliminal Stimuli - http://en.wikipedia.org/wiki/Subliminal_message

1. Hello
@lmjabreu

2. Luis
@lmjabreu
@lmjabreu

3. Experience Designer
and developer
@lmjabreu

4. Beyond Emotion
@lmjabreu

5. Beyond Cognition
@lmjabreu

6. There
@lmjabreu

7. is
@lmjabreu

8. Empathy
@lmjabreu

9. Not Empathic Design
@lmjabreu

10. Responsibility
@lmjabreu

11. Help People
@lmjabreu

12. Design for People
@lmjabreu

13. Not Businesses
@lmjabreu

14. Because
@lmjabreu

15. Not Every Solution
@lmjabreu

16. Requires a Credit Card
@lmjabreu

17. The Cure for
Depression
@lmjabreu

18. Isn’t Always a Pill
@lmjabreu

19. The Cure for
Exhaustion
@lmjabreu

20. Isn’t a Coffee
@lmjabreu

21. We Need to Break
Our Mental Models
@lmjabreu

22. We Need to
Remember that
@lmjabreu

23. If You’re Paid
to
Create an App
@lmjabreu

24. You Will Create An App
@lmjabreu

25. Regardless of the Problem
@lmjabreu

26. Cultural Issues Exist
( money-based economy, fear of unemployment )
@lmjabreu

27. We Can Help
Destroy the World
I'll tell you how
@lmjabreu

28. Taylor & Bobbi

29. "The 22-year-old cried all
night on a friend's couch."
— WSJ
@lmjabreu

30. "I felt like someone had hit
me in the stomach with a bat"
— Bobbi
@lmjabreu

31. janedoe12

32. Catherine Janeway on Facebook

33. "I'm just glad I live in a state where it'd be illegal
to fire me, somehow I didn't think through the
potential consequences of G+ embedding itself
ever deeper into stock Android stuff."
— Jane Doe
@lmjabreu

34. Design For Social
Responsibility
examples ahoy!
@lmjabreu

35. @lmjabreu

36. “Current Balance” doesn't tell the
whole story. Answer the question
'how much can I spend now?'
— Simple
@lmjabreu

37. (military agenda, world-improving)
wtfnasa.com
@lmjabreu

38. @lmjabreu

39. "Software developers hold an exceptionally
privileged place in society.
…we fervently believe to whom much has been
given, much is required."
— &yet
@lmjabreu

40. Jawbone UP
offer insights
not pavlovian numbers
@lmjabreu

41. Insights

42. - The data belongs to the user. We … have an
obligation to protect it and use it responsibly.
!
- Data can only be collected with explicit user
permission. …
!
- User must have a mechanism to disable access
and to request that any collected data be deleted.
— UP API Documentation
@lmjabreu

43. Nike+ data helps athletes know more and do more.
The Nike+ platform gives select partners
access to the real activity data captured by
the Nike+ FuelBand and Nike+ Running
devices, used by millions of Nike+ users.
@lmjabreu

44. Understand People
for real
@lmjabreu

46. Give What They Need
but…
@lmjabreu

47. Not What They Want
status, competition, resource gathering
@lmjabreu

48. pause
@lmjabreu

49. So Why Does This Happen?
@lmjabreu

50. Animals
because we are
@lmjabreu

51. We're not rational
@lmjabreu

52. We're not emotional
@lmjabreu

53. We're a delicate mix
of both
@lmjabreu

54. We're Not Evil
or have are wolves to each other
@lmjabreu

55. Conditioning
culture, habitat, interactions
@lmjabreu

56. Cognitive Biases
@lmjabreu

57. 94+ Decision Making
Biases
@lmjabreu

58. 25 Social Biases
@lmjabreu

59. 52 Memory Biases
@lmjabreu

60. And more ;(
like optical illusions, chatty body
@lmjabreu

61. But we're amazing
really
@lmjabreu

62. Because we're here.
@lmjabreu

63. We're also not here
spaaaaace!
@lmjabreu

64. And… we are not
or are we? But if nothing exists, then surely…
@lmjabreu

65. We're Smarter Than
Our (primal) selves
we can take control, be aware
@lmjabreu

66. To Sum It Up
@lmjabreu

67. Get Real
it's not just about idealism
@lmjabreu

68. We Need Money
and sometimes we have to compromise
@lmjabreu

69. Don't Manipulate People
@lmjabreu

70. Don’t.

71. Don’t.

72. COKE
@lmjabreu

73. or that.
@lmjabreu

74. Cognition and
Emotion
are great tools but…
@lmjabreu

75. Purpose is King
pretty please?
@lmjabreu

76. Cognitive Science
Backdoor
use it responsibly
( fast food restaurant exploit )
@lmjabreu

77. We're GateKeepers
@lmjabreu

78. Change doesn't happen
overnight
@lmjabreu

79. Boiling a frog
for good or for worse
@lmjabreu

80. Small innocent actions
@lmjabreu

81. Mess things up
@lmjabreu

82. Remember that.
@lmjabreu

83. We need critical mass
@lmjabreu

84. We need to remember
how people are impacted
@lmjabreu

85. Ethics are important to us
as a society
@lmjabreu

86. To cooperate and improve
the world
@lmjabreu

87. “[designer] will compromise up to a point but
he refuses to budge on design principles he
knows to be sound. Occasionally he may lose a
client, but he rarely loses the client's respect”
— Designing for People by Henry Dreyfuss
@lmjabreu

88. Hope that doesn't come out
as too unattainable but as
something you can act upon.
@lmjabreu

89. Thanks
You Are Not So Smart
How Designers Destroyed The World
Click Here to Save Everything
@lmjabreu