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Marketing Automation

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Marketing Automation An Overview of eloqua Nick Dennis – EMEA Solutions Consultant
The next 45 minutes • What is Marketing Automation? • The tools we use • Typical solution • Demonstration Targeting & segmentation Marketing efficiency Improving lead quality Enable sales Measure effectiveness • Questions?
What is marketing automation? Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviours.
The tools we use
Typical solution Web site form submissions CRM Warehouse Customer DB Consolidated Web site known & profiles unknown visitors Business Logic & Field Mapping Email, SMS, DM
Journey to success Target & Segment Measure Improve Efficiency Effectiveness Enable Sales Improve Lead Quality
Let’s see it!
Eloqua Overview Target & Segment
Eloqua Overview Target & Segment So What? Improve Conversion
Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency
Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution
Eloqua overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Improve Lead Quality
Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Improve Lead Quality
Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Enable Sales Improve Lead Quality
Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Enable Sales Improve Lead Quality
Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Enable Sales Improve Lead Quality
Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Justify Strategy & Budget Enable Sales Improve Lead Quality
Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Justify Strategy & Budget Enable Sales Improve Lead Quality
enden. Twitter: @nicktdennis LinkedIn: linkedin.com/in/nicktdennis Email: nick.dennis@eloqua.com

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Marketing Automation

  • 1. Marketing Automation An Overview of eloqua Nick Dennis – EMEA Solutions Consultant
  • 2. The next 45 minutes • What is Marketing Automation? • The tools we use • Typical solution • Demonstration Targeting & segmentation Marketing efficiency Improving lead quality Enable sales Measure effectiveness • Questions?
  • 3. What is marketing automation? Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviours.
  • 5. Typical solution Web site form submissions CRM Warehouse Customer DB Consolidated Web site known & profiles unknown visitors Business Logic & Field Mapping Email, SMS, DM
  • 6. Journey to success Target & Segment Measure Improve Efficiency Effectiveness Enable Sales Improve Lead Quality
  • 8. Eloqua Overview Target & Segment
  • 9. Eloqua Overview Target & Segment So What? Improve Conversion
  • 10. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency
  • 11. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution
  • 12. Eloqua overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Improve Lead Quality
  • 13. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Improve Lead Quality
  • 14. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Enable Sales Improve Lead Quality
  • 15. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Enable Sales Improve Lead Quality
  • 16. Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Enable Sales Improve Lead Quality
  • 17. Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Justify Strategy & Budget Enable Sales Improve Lead Quality
  • 18. Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Justify Strategy & Budget Enable Sales Improve Lead Quality
  • 19.