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Backend as a Service 
for Marketing and Communication
Technology
Connect. Automate. Invent. 
__________ 
As marketing is evolving from communications to 
experiences, it will increasingly be about building apps. 
The Problem 
Media Messages 
Mechanisms 
Marketing Apps are 
the next big wave of 
marketing innovation 
How it behaves 
where and 
how it appears What it says
Connect. Automate. Invent. 
__________ 
Stamplay streamlines the development and 
management of custom marketing apps. 
Our Solution 
1 2 3 4 
Save as 
Template 
Distribute your unique apps 
across your organization 
Host 
and Scale 
Configure 
Backend 
Create / 
Customize 
Frontend 
Create Once Use many times
Connect. Automate. Invent. 
__________ 
We invented a visual programming language to 
configure the server-side logic at speed light thanks to: 
A set of components 
that perform specialized 
jobs and which can be 
combined together 
to create workflows. 
1. Configure the backend (1/3) 
An intuitive 
point-and-click interface 
that gives anyone 
the ability to create 
useful apps without coding.
Connect. Automate. Invent. 
__________ 
Components help users get a job done. 
1. Configure the backend (2/3) 
Our components offer ten 
thousands of combinations to: 
• extract data from social 
networks; 
• integrate popular Software 
as a Service; 
• connect with corporate 
systems. 
We add components on a 
regular basis and we can add 
company-specific modules. 
!
Connect. Automate. Invent. 
__________ 
Our point-and-click interface makes it easy 
to combine components and create tasks. 
1. Configure the backend (3/3) 
Stamplay leverages the 
approach used by similar 
services targeted at 
consumers (like IFTTT) and the 
interfaces designed to teach 
kids how to develop games.
Connect. Automate. Invent. 
__________ 
User experience is what makes an app unique: 
we give frontend developers full control 
Stamplay Sync SDKs 
2. Create / Customize the fronted 
APIs 
Stamplay Platform 
SDKs
Connect. Automate. Invent. 
__________ 
We have developed a multi-tenancy engine to run 
the apps and we provide scalable hosting. 
3. Host and Scale 
Social Networks 
SaaS 
API 
Apps 
Engine 
Database 
Infrastructure
Connect. Automate. Invent. 
__________ 
Save your apps as template and share them across 
your organization using an internal store 
BIGBRAND Global Marketing App Catalogue 
4. Save as template and reuse 
Use Template 
Home > Templates for retail marketing
Connect. Automate. Invent. 
__________ 
Communication campaigns Full Web Applications Back-end of a mobile app 
Examples 
Stamplay can power projects 
with different level of complexity and duration.
Connect. Automate. Invent. 
__________ 
Stamplay is built to acquire data from touchpoints 
<datapoint> 
<datapoint> 
User Profile 
<datapoint> 
APP 
APP 
APP 
APP 
APP 
APP 
APP 
Adv 
SaaS 
CRM 
Social 
Networks 
Stores 
Web 
Properties 
Touchpoints 
Marketing Support Systems 
and syndicate them to company systems. 
Stamplay integrates with existing technologies
“We imagine a world where software developers 
are not as scarce as today, web development 
has become accessible to everyone 
and costs a fraction of what it costs today.” 
Stamplay wins Hy!Demo in Berlin - January 2014

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Stamplay BAAS for marketing players

  • 1. Backend as a Service for Marketing and Communication
  • 3. Connect. Automate. Invent. __________ As marketing is evolving from communications to experiences, it will increasingly be about building apps. The Problem Media Messages Mechanisms Marketing Apps are the next big wave of marketing innovation How it behaves where and how it appears What it says
  • 4. Connect. Automate. Invent. __________ Stamplay streamlines the development and management of custom marketing apps. Our Solution 1 2 3 4 Save as Template Distribute your unique apps across your organization Host and Scale Configure Backend Create / Customize Frontend Create Once Use many times
  • 5. Connect. Automate. Invent. __________ We invented a visual programming language to configure the server-side logic at speed light thanks to: A set of components that perform specialized jobs and which can be combined together to create workflows. 1. Configure the backend (1/3) An intuitive point-and-click interface that gives anyone the ability to create useful apps without coding.
  • 6. Connect. Automate. Invent. __________ Components help users get a job done. 1. Configure the backend (2/3) Our components offer ten thousands of combinations to: • extract data from social networks; • integrate popular Software as a Service; • connect with corporate systems. We add components on a regular basis and we can add company-specific modules. !
  • 7. Connect. Automate. Invent. __________ Our point-and-click interface makes it easy to combine components and create tasks. 1. Configure the backend (3/3) Stamplay leverages the approach used by similar services targeted at consumers (like IFTTT) and the interfaces designed to teach kids how to develop games.
  • 8. Connect. Automate. Invent. __________ User experience is what makes an app unique: we give frontend developers full control Stamplay Sync SDKs 2. Create / Customize the fronted APIs Stamplay Platform SDKs
  • 9. Connect. Automate. Invent. __________ We have developed a multi-tenancy engine to run the apps and we provide scalable hosting. 3. Host and Scale Social Networks SaaS API Apps Engine Database Infrastructure
  • 10. Connect. Automate. Invent. __________ Save your apps as template and share them across your organization using an internal store BIGBRAND Global Marketing App Catalogue 4. Save as template and reuse Use Template Home > Templates for retail marketing
  • 11. Connect. Automate. Invent. __________ Communication campaigns Full Web Applications Back-end of a mobile app Examples Stamplay can power projects with different level of complexity and duration.
  • 12. Connect. Automate. Invent. __________ Stamplay is built to acquire data from touchpoints <datapoint> <datapoint> User Profile <datapoint> APP APP APP APP APP APP APP Adv SaaS CRM Social Networks Stores Web Properties Touchpoints Marketing Support Systems and syndicate them to company systems. Stamplay integrates with existing technologies
  • 13. “We imagine a world where software developers are not as scarce as today, web development has become accessible to everyone and costs a fraction of what it costs today.” Stamplay wins Hy!Demo in Berlin - January 2014