About The Local Data Company.

2. LDC provide in depth retail information to some of the biggest names on the web, encompassing over 300,000 locations across 650 town centres. Retail Insight With over 230,000 Hi-Res retail images, LDC offers the ultimate resource for putting a ‘face’ to the name of thousands of retail premises throughout the United Kingdom. WELCOME TO LDC | What do we do? Incorporating over seven years of historical data, LDC provide a unique insight into the UK streetscape, and includes reports and 3rd party datasets. Data Licensing Digital Imagery i i i

3. The Local Data Company (LDC) gathers rich data on retail businesses in over 650 town centres (*DCLG definition) (expanding to 1,000+) across the UK, covering 87%* of the population. LDC operates a network of Field Researchers and Photographers across the UK, who physically walk the streets of each geography, updating the LDC database. LDC collates data on shops, bars, restaurants, hotels, cinemas, theatres, launderettes - everything except offices and industrial units. LDC updates its database at least once every 26 weeks using a network of regionally based Field Researchers, delivering unparalleled levels of accuracy and depth of data, including images of every business. Using the latest data capture devices, including Wireless Devices and Digital Camera’s, linked to in-house databases, LDC provides a total solution for all street-based data collection requirements. * As measured by aptech data systems – coverage defined as being the population that lives within 10 miles of a city covered by LDC. ABOUT THE THE LOCAL DATA COMPANY

4. LDC’s unique data collection methodology has engineered a step-change in the accuracy, depth and refresh rates of retail data. LDC updates its database at least once every 26 weeks using a network of regionally based Field Researchers, delivering unparalleled levels of accuracy and depth of data, including images of every business. The industry standard, BT OSIS, fails due to several weaknesses: WHY CHOOSE LDC? BT is not a monopoly Not restricted to landlines Premises are sublet BT OSIS Not foolproof TO LET OSIS

6. LDC’s coverage extends to tens of thousands of streets across the UK. Coverage is constantly increasing and currently stands at 650+ town centres (DCLG definition), covering 87%* of the UK population. Our coverage extends to tens of thousands of street across the UK. LDC Field Researchers visit every business premises on a 26 week update cycle. UK COVERAGE | Nationwide 87% UK population coverage

7. Bexleyheath Birkenhead Birmingham Blackburn Blackheath Blackpool Bognor Regis Bolton Borehamwood Boscombe Botley Bournemouth Bow Bradford Braehead Brent Street Brentford Brighton Brighton-North Bristol Brixton Bromley Brondesbury Park Burnt Oak Burton Upon Trent Bury Bury St Edmonds Caledonian Road Camberwell Cambridge Canary Wharf Canterbury Cardiff Cardiff West Caterham Catford Central London Chadwell Heath Chapel Allerton Cheam Cheetham Cheltenham Chertsey Chester Chichester Chingford Chislehurst Clapham Clapham Junction Clifton Cobham Colchester Coventry Coulsdon Aberdeen Acton Addlestone Aldershot Archway Ashford Askew Road Andover Aylesbury Bailgate Baker Arms Balham Banbury Banstead Barking Barkingside Barnes Barnes High St Barnet Basingstoke Bath Battersea Battersea River Beckenham Bedminster Belfast Bethnal Green Coventry Cowbridge Road Cowley Cowley Road Crayford Cricklewood Crouch End Croydon Dagenham Dalston Dartford Deptford Derby Dover Dundee Ealing Eastbourne East Dulwich East Finchley East Ham East Molesey East Sheen Eastcote Edgware Edinburgh Eltham Enfield England’s Lane Epsom Erith Esher Exeter Feltham Finchley Finsbury Park Forest Gate Forest Hill Fratton Gants Hill Glasgow Gloucester Golders Green Great Yarmouth Green Lanes Greenford Greenwich Guildford Hackney Hampstead Hanley Harehills Harlesden Harrogate Harrow Haverstock Hill Hayes Town Headingley Headington Hendon Central Henley-on-Thames Hereford Hersham Highgate Holloway Road Hornchurch Hounslow Huddersfield Ilford Ipswich Jesmond Kensal Rise Kensal Town Kenton Kilburn Kingsbury Kingston-u-Hull Kingston-u-Thames Leamington Spa Leeds Leicester Leith UK COVERAGE | 650 /1,000 town centres

8. Newport (Gwent) Newport (IOW) Newquay Norbiton Norbury North Cheam North Finchley North Harrow North Kensington North Tottenham Northampton Northwood Norwich Nottingham Old Town Swindon Oldham Orpington Oval Oxford Palmers Green Peckham Penge Peterborough Petts Wood Pinner Plymouth Poole Portsmouth Preston Purley Putney Rawcliff, York Rayners Lane Raynes Park Ramsgate Reading Richmond Bridge Richmond, London Rickmansworth Rochdale Romford Ruislip Ruislip Manor Salford Salisbury Sands End Seven Kings Sheffield Shrewsbury Sidcup South Gyle South Harrow South Norwood South Shore, BPL Lewisham Leytonstone Limehouse Lincoln Liverpool London Longsight Loughton Lower Edmonton Luton Macclesfield Maida Hill Maida Vale Maidenhead Manchester Middlesbrough Mile End Road Mill Hill Milton Keynes Milton Road Mitcham Morden Muswell Hill New Barnet New Malden Newbury Newcastle-u-Tyne South Woodford Southall Southampton Southgate Southsea St. John’s Wood St. Margarets St. Albans St. Helens Stafford Staines Stamford Hill Stanley Gardens Stanmore Stockport Stoke Newington Stoke-on-Trent Stratford Stratford-upon-Avon Streatham Sudbury Hill Summertown Sunbury Cross Surbiton Sutton Swansea Swindon Swiss Cottage Sydenham Taunton Teddington Walton-on-Thames Walworth Wandsworth Warrington Watford Wealdstone Welling Wembley West Bridgford West Hampstead West Norwood West Wickham Weybridge Weybridge South East Whetstone Wigan Willesden Green Wimbledon Winchester Winchmore Hill Wolverhampton Wood Green Woolwich Worcester Worcester Park West Hampstead West Norwood West Wickham Weybridge Weybridge South East Whetstone Wigan Willesden Green Wimbledon Winchester Winchmore Hill Wolverhampton Wood Green Woolwich Worcester Worcester Park Yiewsley York Yiewsley York UK COVERAGE | 650 /1,000 town centres

9. (Full Building shown in this example) 230,000+ RETAIL PHOTO’S AVAILABLE WHAT MAKES LDC SPECIAL?

11. Every record is updated every 26 weeks using a small army of field researchers who physically walk each street. The data is entered into a wireless handheld device and a HI-RES digital photo is taken of each of the premises. On receiving the data and images back in the office, a team of office researchers clean, check and enhance each record. WHAT MAKES LDC SPECIAL? | The collection process 1 2 3

12. Images return to LDC in their RAW format at 3,008 x 2,000 pixels. Due to the ultrawide lens used, significant work must be carried out to produce the required image. Using photoshop, a team of image processors individually manipulate and enhance each photo to achieve the desired quality expected by our clients. BEFORE AFTER WHAT MAKES LDC SPECIAL? | Image enhancement 1 2

13. Enhanced maps Benefits users - showing an exterior photograph of the premises. Visual data Enables the user to make an informed decision before arrival. Barbarella 428 Fulham Road London, SW5 1DU 020 738 9434 www.barbarellarestaurant.co.uk Price for 2: £45 Barbarella is a reasonably priced Italian restaurant serving good food, and has the advantage of being open until 3am. Private parties of up to 160 people can be catered for and a party menu is available upon request. LDC DATA IN ACTION | Google maps

14. LDC DATA IN ACTION m-spatial provide Orange with c. 1.8million business records - a service called “Local Search & Discovery Engine” (LSDE) - enabling Orange customers to conduct local searches. LDC’s data is aggregated into this content - representing less than 8% of the total data served. In its first month, LDC data was served in more than 63% of all searches. In its third month, LDC data was served in more than 75% of all searches. Access to in-depth rich local content is important in order to provide a high quality user experience for mobile local search. The way The Local Data Company collate business data allows m-spatial to develop and integrate search criteria and features which work for a much wider range of business types than was previously possible using other more vertically focused datasets. Andy Walker, CEO, m-spatial

15. SOME OF OUR CLIENTS

16. A TYPICAL BUSINESS PAGE LDC data provides a rich user experience, enhancing a basic ‘line listing’ thereby enabling a visitor to the location to make an informed decision before leaving home. With people’s time at a premium, we provide accurate, up-to-date information for users, across multiple platforms and sectors. Business Name Group Name Address Telephone Website Classification AKA’s Description Features Nearest Station Price (for 2) Image

17. We provide a wide range of products available for desktop license, the web and mobile environments and 3rd party solutions. National City Guide The premier city guide to going out and getting around. Records: 225,000. Individual City Guide Choose from over 400 town centres across the UK. Records: 225,000. Entertainment Guide An assortment of venues from specially picked categories. Records: 50,000. Restaurant Guide The source for eating out in the UK’s restaurant scene. Records: 12,123. Pub & Bar Guide A comprehensive guide to drinking throughout the UK. Records: 12,401. PRODUCTS & SERVICES | Datasets Train Stations A national database of all UK mainline train stations. Records: 2,800 Hospitals A national database of all UK hospitals. Records: 1,750 Schools A national database of every education estab. in the UK. Records: 75,000 Multiples Database A national database of the top 1,500 retailers across the UK. Records: 100,000+ Car Parks A national database of publicly accessible car parks. Records: 12,500 Commercial Building Imagery A database of 10,000 Hi-Res commercial property images. Records: 10,000 Market Insight An up-to-date list of retail locations by sector. Records: CALL Online Image Library Soon to be available online via an ecommerce facility. Records: 200,000+ Points-of-Interest (POI’s) A national geocoded points-of-interest database. Records: 120,000. Shopping Centres An in depth list of all UK shopping centres. Records: CALL Q2 09 Q2-09 3 rd Party 3 rd Party

18. CUSTOMER TESTIMONIALS I looked at a lot of listings providers when setting up Tipped, but chose LDC because of the richness of their information. They’ve also turned out to be a great company to work with. “ ” At the Evening Standard we chose to work with the LDC because of the q uality of their data, the depth and breadth of the range and also because i t is updated frequently. “ The Local Data Company's information is a great addition to the data we hold on VisitLondon.com. Integration was simple and the communication between us made the whole process hassle free. The information provided by the Local Data Company improves our site as it is comprehensive, detailed and most importantly accurate. “ After researching the UK data market, the quality, depth and breadth of Local Data Company ’ s data really stood out. LDC are the perfect partner for welovelocal p roviding superb data and accurate updates for across the U K b acked up with expert support. “ LDC has proved an invaluable resource to round out our Going Out listings. They were cooperative and the data was detail rich and very easy to integrate. “ "We have used LDC for over a year now. We have always found the data to be useful, easy to use and accurate " “ ” ” ” LDC ’ s data was easy to integrate, has proved hugely popular with users and has been a great traffic driver. After searching the market for high quality, high street information which could be used for navigation purposes, we finally tested a sample from LDC and found it met our growing needs for highly accuracy information. Since then we, together with LDC have been working closely to build on this foundation for the future. “ ” LDC offer a depth of information about the key consumer facing businesses in the UK that is u nrivaled and that only personal and regular visits to the a ctual premise can achieve. “ ” ” ” “ ” After much searching, LDC has the richest, most comprehensive data available. It's also a tight ship with great customer service. “ ” Evening Standard eMomentum Touch Local Coors Brewers 192.com All In London Teleatlas Tipped Visitlondon.com Socialight

19. LDC has 10+ years experience of gathering retail data in the UK - and has unique resources, both human and technological. LDC works with the biggest names on the web and in retail. LDC enables clients to put a ‘face’ to a retail outlet by supplying full building photographic images. LDC’s geographic coverage is constantly expanding and currently stands at 300,000 retail outlets serving 87% of the UK population. Town centre coverage currently stands at 650 towns, expanding to 1,000 over the coming months. LDC is updated on a 26 week cycle to maintain freshness. IN SUMMARY

20. NEXT STEPS LDC to make follow up call within one week to discuss proposal. LDC to e-mail a data sample for a city or postcode for evaluation. Client to review data sample. Data sample Review Follow up LDC to e-mail a proposal outlining data license and terms. Proposal 1 3 4 2