Local Eye Site is an online community and recruiting platform for eye care professionals. It aims to foster professional development, education, and communication within the eye care field. Local Eye Site uses strategies like search engine optimization, advertising, business development partnerships to build an online following in eye care. It offers annual memberships to eye care practices and organizations to access recruiting tools and post unlimited job listings throughout the year at a lower cost than other options.

1. Local Eye Site, LLC

2. Who is LOCAL EYE SITE?
Local Eye Site is an online community of eye care professionals
with a strong recruiting component.
We advance the quality of patient care by providing
opportunities to:
• foster professional development
• further education
• enhance communication
Local Eye Site’s fresh and creative approach to the eye care
community distinguishes us from eye care associations and
industry competitors.
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3. LOCAL EYE SITE
The Local Eye Site (LES) Model
LES is an online community of eye care professionals that has a strong
recruiting component. LES is not a job board, and we are not
recruiters. We offer annual memberships that allow eye care practices
and organizations to access the LES community for recruiting
purposes. The LES membership model encourages pro-active, year-
round recruiting.
As part of the community, you will compete for the limited resource
of experienced, eye care professionals.
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4. LOCAL EYE SITE
Local Eye Site (LES) is more than an eye care job board.
We primarily use four strategies to create our powerful
online following in eye care:
1. Search Engine Optimization (SEO)
2. Traditional & Editorial Advertising
3. Business Development Team
4. Partnerships
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5. LOCAL EYE SITE
Search Engine Optimization (SEO)
We invest significant resources into online job aggregators
such as Indeed.com. This ensures our customers’ postings
are found by professionals looking for careers in eye care.
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6. LOCAL EYE SITE
Traditional & Editorial Advertising
• Ophthalmology Times
• JCAHPO
• Eye World
• Ocular Surgery News
• Vision Care Ventures
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7. LOCAL EYE SITE
Business Development
LES has a business development team, who spends their
entire day entrenched in the industry. All of their efforts
are eye care targeted!
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8. LOCAL EYE SITE
Partnerships
Local Eye Site forms partnerships with trade organizations
and industry giants. Our partnerships differentiate us.
•
American Society of Ophthalmic Registered Nurses
•
Duke University, COT Training Program
•
Southern California School of Optometry
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9. LOCAL EYE SITE
What are your benefits?
• Niche audience returns higher quality resumes
• Unlimited membership model encourages year-round, pro-active
recruiting enabling customers to build a pipeline of candidates
• Cost-effective membership model saves money
• Time savings associated with fewer unqualified applicants
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10. LOCAL EYE SITE
What types of positions can be posted on
LES?
• Ophthalmic Technicians
• Sales Positions
• Optical Staff
• Administrative (Secretary Assistant, Billing Manager, Director)
• Registered Nurses (RN’s)
• Optometrists (OD’s)
• Ophthalmologists (MD’s)
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11. LOCAL EYE SITE
Case
Study
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12. LOCAL EYE SITE
Press Releases
June 9, 2009
Local Eye Site (LES) Announces Partnership with American Society of Ophthalmic Registered Nurses
(ASORN)
Eye care organizations will work together to raise awareness, benefit their membership base and foster excellence in
patient eye care
http://webeye.ophth.uiowa.edu/ASORN/2009-06-09PressRelease.htm
May 14, 2009
TLC Vision Chooses Local Eye Site to Streamline Recruiting Process
North America’s premier eye care services company will have ability to efficiently and effectively attract top industry
talent
http://www.businessleader.com/raleighdurham/index.aspx?page=readstories&id=35917
March, 2009
Wake Forest University Eye Center Leverages Local Eye Site to Streamline Staffing Process
Online community proves to be cost-efficient, time-effective model for recruiting qualified professionals in the eye
care industry
http://www.osnsupersite.com/view.aspx?rid=38205
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13. LOCAL EYE SITE
Testimonials
“For a minimal annual fee, I have access to the people and issues that matter most to our facility. It has
been a valuable investment for everyone involved. We have already filled six positions in less than
eight months using Local Eye Site.”
Genie A. (LaFranchise) Greene, Financial Analyst/Certified Ophthalmic Technician
Wake Forest University Ophthalmology Department
“TLC Vision is focused more on building lasting awareness and long-term relationships with top-talent
prospects in the vision industry than we are on “quick-hit-hiring.” We believe one of the best ways
for us to do that is through strategic partnerships with organizations that have proven their
dedication to the advancement of our industry…Local Eye Site is clearly one of those
organizations.”
Charles Judy, Vice President of Human Resources
TLC Vision, Chesterfield, MO
“Our collaboration with Local Eye Site is an exciting opportunity to share ASORN’s mission of
advancing education for the ophthalmic team. By partnering with Local Eye Site, we can share
educational resources and provide our members with additional tools to help in their workplace.”
Eileen Beltramba, President of American Society of Ophthalmic Registered Nurses (ASORN)
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14. LOCAL EYE SITE
Partial Client List
Massachusetts Eye & Ear Infirmary
Bascom Palmer Eye Institute, University of Miami
Duke University Eye Center
Georgetown University
Wolfe Eye Clinic
Eye Care Centers of America
TLC Vision
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15. LOCAL EYE SITE
Local Eye Site is a fraction of the cost
Career Builder:
$419: One 30-day posting
Monster:
$375: One 30-day posting
American Academy of Ophthalmology:
Member: $345 for one 90-day posting
Non-Member: $545 for one 90-day posting
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16. LOCAL EYE SITE
Term: Annual Membership Model
• Post an unlimited number of positions, with no term limits, throughout the year
• Locate your ideal candidate using our “Search for Candidates” tool
• Promote your organization to a powerful online community of followers in the eye
care industry
Fees:
• To Be Determined
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