The document provides statistics about mobile phone usage globally:
- 98% of cellphones have networking or browsers built in
- 48% of phones in 2012 had Google Android OS installed
- 1/4 of the world's cellphone users have more than one cellphone
- Americans spend about 3 hours per day on their mobile phone, with 2.7 hours used for socializing
- Over 1/3 of Facebook users have used Facebook mobile to log in
5. Source: Communities Dominate
The most technologically advanced country
in terms of mobile phones is Japan. The USA
ranks 17th, while the UK ranks 10th
12. Source: comScore Via SmartInsights
People from the UK have the highest
rate of tablet net surfing
13. Source: comScore Via SmartInsights
Mobile phones are most likely
to be used to surf the net
during the morning
Tablets are most likely to be
used to surf the net at night
while PC's dominate
working hours
14. Source: eMarketer Via SmartInsights
14% of all people prefer to shop around
for items via smartphone
15. Source: comScore Via SmartInsights
82% of all people have sent a text
message at least once in their life
16. Source: comScore Via Smart Insights
1 out of every 10 people in the UK have accessed a
mobile auction site on their phone
17. Source: Microsoft Tag Via SmartInsights
86% of all mobile searches are performed
while watching TV
18. Source: Microsoft Tag Via SmartInsights
Almost 30% of all people are willing to
use mobile coupons in their shopping
19. Source: Microsoft Tag Via SmartInsights
Americans spend about 3 hours per day on their
mobile phone – 2.7 of which are used to socialize
20. Source: Microsoft Tag Via SmartInsights
Over 1/3 of all Facebook users
have used Facebook mobile to log in
21. Source: Microsoft Tag Via SmartInsights
½ of all Twitter
users use the
mobile app to
tweet