1. A Product Service System
get on board
The Problem The Solution The Scenario
108kg 18kg
Est. total daily CO2 emissions
54kg Tauranga & Mt Maunganui - Bay of Plenty
Population - Area: 109,100 (2006)
for 195 cars Est. total daily CO2 emissions Educational Facilities: 38
Primary Schools: 27 Tauranga City Centre
for 97 cars
Population - Tga City: 82,287 (2006)
Congestion at Peak: High
Inner City Schools: 5 Tauranga Primary School
School Type: Years 1-6
+ Decile Rating:
School Roll:
9
389
New Zealand cities are known to be failing to utilise and maximise the An efficient public school bus service that can guarantee the safety of This scenario is used to illustrate a safe and comprehensive school transport system as it would be
potential of public transport, in particular, bus services. City traffic peaks at children to and from school, and one that reduces emissions, would form the implemented by Telecom5up in Tauranga, New Zealand.
times of the day when workers commute and children are arriving at, or basis for positive change in our cities. Encouraging parents to utilise a safe
leaving, school. Lack of a safe and viable transport alternative for parents of and sustainable system of transport for their children while also engaging This system integration would aim to reduce pollution in the form of CO2 emissions by encouraging the
young school children in urban areas is causing congestion in our cities and the child in the use of that system would form the beginning of a long term use of public transport for school children in the central Tauranga area. Tauranga Primary School has
the need for individual car ownership. solution; an early social interaction incorporating these children into the been chosen to illustrate the measureable benefits of the system in action.
greater use of public transport in later life.
The effect of this traffic situation can be measured through calculating CO2 Assuming that 50% of the school’s pupils travel to school by car each day; it has been calculated that
emissions from the number of cars on the road and the distance they travel The Telecom5up school bus programme for children aged 5-10yrs is aimed the parents of those 195 children, travelling an average of 2.5kms to school each day by car, would
daily. In this case, the number of children heading to school in cars has been at reducing traffic congestion in cities by minimising the amount of cars produce approximately 108kg of CO2 emissions collectively. However, if a 50% uptake of the new
used to visualise this effect. transporting children each day, while maximising the potential of the school system is assumed; an estimate for 2 buses travelling a 14km route would produce approximately
bus. Telecom5up has been designed as an educational tool to encourage the 18kg of CO2 emissions, which, when added to the halved car emissions, would equate to a saving of
cognitive understanding of a localised transport system in young children 36kg of CO2 emissions each morning.
which will continue to develop into a greater understanding of the public
transport system as they grow.

2. A Product Service System
get on board
Components in Transit After Hours Components
1. Wristband 2. Bus Stop 3. Bus Monitor 4. Proximity 5. Telecom5up
Device Website
Child-sized silicon wristband with integrated A highly visible ‘monster-like’ form situated A two-sided monitor that encourages A small handheld device with clipping The system’s central link - allowing services to
inactive RFID tag. Location on the wrist brings along the bus route with hand impressions on interaction between the driver and child. The connectors for use on bags, clothing and be upgraded at low cost and forming a
the tag into close contact with the other both faces to encourage the child’s interaction 5up bus driver has a touchscreen interface lanyards, encompassing an interface that is tightknit network of users; including the
products in the system for activation. with the product. A ‘high five’ on arrival each that displays the children logged into the easy for a 5 year old to use while being set up parents, who are able to pay their child’s bus
day logs the child onto the network, updating system at each bus stop. to increase in complexity as the child grows. fees online and track their progress along the
the bus driver to ensure a safety check at the check-in points of the system as an added
first possible contact. Bus fares are paid electronically by the child’s Essentially an electronic game of ‘hide and security measure.
contact with the monitor allowing the driver to seek’ at the time of introduction, further
LED’s powered through Telecom’s phone both see an indication of payment, and interaction with other users and the system’s The website is set up for the children to
cables are placed up the bus stop’s stem, reconcile figures for all children collected from website increases the device’s potential use. interact with friends and play games; gaining
indicating a simple countdown to the arrival of each location. 5up points and, at the same time, further
the bus; heightening anticipation and teaching knowledge of the system’s complexities.
the child a basic schedule.