With the age of hyper-connectedness dawning upon us, it’s only a matter of time when IoT will become a top driver of organisational growth for enterprises and small businesses alike.
6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends!
1. 6 Key Elements for SMBs to Capitalise on
the Internet of Things (IoT) Trends!
Presented by
Logan Nathan
Internet Of Things
2. Internet of Things
Note:
solomoIT is an independent company based in not
associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own
independent research and ‘hands-on’ use of this platform
for business and individual use.
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Today everyday objects from our mobile
phones to watches and optical glasses are
becoming smart enough to send and
receive data without any human to
human or human to machine interaction
because of internet connectivity!
Tech gurus call it Internet of Things aka
IoT!
Internet of Things
4. Internet of Things
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So what do SMBs need in order to take
advantage of new opportunities
offered by IoT?
Let’s have a look!
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5. Technology Is A Moving Target
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Today, SMBs can either choose to transform or get
disrupted by their competitors!
By investing in the right technology architecture, SMBs can
experience greater productivity and are better equipped to
compete with large players.
6. Relationship with Customers
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For SMBs to win at customer experience management, they need to
have a deeper understanding of IoT trends that are impacting the
way they interact with their customers. This includes:
• Mobile use
• 24/7 connectivity
• One-on-one conversation
• Loyalty programs
7. Engagement in the Key
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IoT is driving the next wave of brand engagement! Brands are
achieving this by getting closer to their customers through:
• Collecting hyperlocal data
• Loyalty programs
• Relevant and meaningful engagement
• Timely incentives and rewards
8. Read the full article Here
Businesses can use IoT and wearable devices as platforms to stay on
their customer's radar to:
• Delight customers with new offers
• Upsell or cross-sell
• Provide incentives to buy
• Build long-term relationships
Network with the Target Market
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UI design is irrelevant unless the product has a value proposition that
users can understand.
SMBs can deliver this by:
• Collaboration between designers and engineers
• Adding clear value for end users
• Using inter-operating and coordinating devices
Design Is All About User Experience
10. Read the full article Here
Strategy is the first step towards adopting IoT. A good strategy must
include:
• Capacity
• Flexibility
• Data analytics
• Security issues
• Hardware and software compatibility
Strategy is Essential
11. Read the full article Here
With the age of hyper-connectedness
dawning upon us, it’s only a matter of
time when IoT will become a top driver
of organisational growth for enterprises
and small businesses alike.
Make sure your business is ready for the
ride!
Conclusion
12. Let’s Connect!
Logan Nathan
Digital Transformation Influencer, Digital Strategist
Thought Leader, Social Selling Expert, Consultant, Author
Want To Prepare Your Business For IoT Disruption?
Notes de l'éditeur
For example, in my talk,
- when I say I left school in 1992, the reason I say that is because I mention in my webinar I failed school. And the reason I say that is that I want to audience to know and think that you don’t have to be smart to do this… You don’t need a degree. So if they don’t have one, they believe they can do it.
Then I say I got a trade in panel beating, again this would be stupid if there wasn’t a reason, but I want to connect with the tradesman in my audience, I also go on to say my father wanted me to get a safe and secure job and have a trade to back me up. I then ask the audience attendees, “who here on this webinar had their parents tell them to get a safe secure job”? The very thing that my target audience is trying to get away from. So I build big rapport here.
Then did this and that etc. leading to a story behind why you are speaking to them today, which should be a chance for you to reveal your mission without it sounding like a typical company mission.