3. It’s very important to find out through research that if there are enough
people in demand of a certain types of products and services.
If there is a high demand of certain types of products, then its good. This
will help you when it comes to creating your sales funnel, and for future
product development for repeat sales to that segment of people in future.
When you can find people who genuinely believe in the products or
services that your online business creates, it’s much more likely that
they’ll perform the best that they can for you.
4. It is absolutely necessary to have the right types of products that are in
demand for your market.
But, how do we know?
The answer is through online forums by asking the following questions
What types of questions are they asking in threads?
What types of responses are they getting to their questions?
Are there already products available that may address their situation?
5. If you or your company hasn’t made a big name for itself already in a
particular market, it’s unlikely that people would be willing to pay you
the types of fees that some of the bigger marketers or businesses
command.
If you price your product too low, then it might be considered as
somewhat inferior to your competitions. And if you try and shoot too
high, it could not be worth it , since people may not think the benefits of
the product or service are worth your asking price.
Its important to take a good look at your competitor’s products and
services, their positioning, and how you think you’ll best fit in to be
competitive in the market.
6. The combination and how you go about promotion will
depend on the budget, the message you want to
communicate, and the group of customers you are targeting.
Things to consider:
How much money you have to spend
Access to partners willing to promote for you
The types of incentives you can offer
For best results, you should consult a professional in this area
to give an optimal strategic plan.
7. Obviously , we will be selling your products or services from
our web site; however, we can leverage the use of several
sites to get more sales.
Example - we may want to list our product or service inside
of one or more affiliate networks as it can be extremely
powerful, especially if our product is well received and
becomes popular among affiliates wanting to promote for us.
Example - Clickbank
8. The next marketing mix is the PROCESS of how the
products are delivered.
This is generally the technical part of the equation. For this
there is a need of an effective “sales system”.
It’s how you are going to get paid, and deliver the products.
For most digital products this is all done online. However, if
one of your products or services happens to be
physical, there might be a requirement of a distribution
company.
9. The online marketing “physical evidence” pertains to how you,
your products, or your company is presented in the market place.
Branding is extremely important. This can include the
professionalism in how the products, the logo, and the entire
message that the “brand” is trying to get across to the public is
perceived.
It’s important that the company and it’s products and services
come across in a congruent manner, where each part can
compliment one another, to create the overall “brand”.
Example – Mc Donald's
