This is the deck for the class that I have been teaching for the past 2 years at the San Francisco Public Library. It includes a high level strategy on how you should approach using social media to find a job. It focuses on personal branding and engaging advocates that help you navigate and talk to the right people to get a job.
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Social Job Search 2014
1. Job Searching
Social Media
with
( How to create a presence, a network, and conversations that get you a job )
presented by
Patrick Stern
CHArlie Nelson
in collaboration with the
San Francisco Library
jobs and Career Center
2. tonight
Agenda
1. Why Social Media in a job search
2. Personal Branding
3. Engaging in conversations
4. When to Apply
5. Getting an interview
Social Job Search
with the
SF Library
3. Why Social Media?
!
of companies will use Social MEdia for Recruiting in 2014
94%
Source: Jobvite 2013
Social Job Search
with the
SF Library
!
of recruiters will view a candidates social profile after they apply
93%
!
of recruiters have made a hire through social media in 2013
78%
!
of companies offer a referral compensation program
68%
5. Personal Branding
“Be the real you because everyone else is taken and
replicas don’t sell for as much.”
- Dan Shawbel, personal branding expert
6. Personal
Ask these questions:
How do you consistently portray
yourself online?
!
What type of Social Networks
are you on?
!
What types of discussions do you
have? who with?
!
Which of your interests do you
most often discuss?
!
Where are your communities?
What is my
Brand?
7. one?
Niche social Networks:
Quora - ask questions
Behance - designers
Reddit - social news
pinterest - social Discovery
Tumblr - social blogging
Hacker news - Engineers
cafemom - Mothers
deviantart - art
Turntable.fm - music
instagram - mobile photo
yelp - food/critics
SOSH - Activity Network
Which Linkedin
Facebook
twitter
8. of a Brand
ELelments
apart
Human Elements Ex. Dim sum
Relevant Experience Qualified
Consistent on all platforms
that sets you
Social Job Search
with the
SF Library
9. Search
Job
with
Good starting point
get a feel for the market
find out where your skill set fits
Don’t Apply yet!
Create a list 5-8 jobs, no more
Social Job Search
with the
SF Library
Job Boards
10. Research
Discovery
Learn more about the company (facebook, glass door)
Get a feel for their culture
Does this fit what you are looking for?
and
Social Job Search
with the
SF Library
14. Connection
Context
Position
Plant seeds and find ways to
keep in touch outside of your
interest in getting the job
Social Job Search
with the
SF Library
Short Term Long TermVS
Connection
Context
Position
Move conversations to
the phone or in person
as soon as possible
19. success
Key
of
Focus on 5-8 jobs
Match your skills to those jobs
Apply through advocates
Be Detailed oriented
Social Job Search
with the
SF Library
Elements
20. apply With a personal connection
74%of hired candidates use
personal connections
Source: Gallup Management Journal
(Source: http://gmj.gallup.com/content/
106957/personal-connections-still-
21. Interview
Getan
Have an Advocate Apply if possible
Write your cover letter for:
Hiring Manager
Senior Manager
Check in
2 weeks
!
Be prepared for your interview
Social Job Search
with the
SF Library
22. Job Searching
Social Media
with
( How to create a presence, a network, and conversations that get you a job )
Checklist
Create a social profile
Research and create a list
Engage in Dialogs
Find Advocates
Apply when you are ready
Social Job Search
with the
SF Library
23. Knock ‘em
dead.join the conversation
Patrick Stern / @patrickstern
Charlie Nelson / @andcharliesays
!
Continue the Discussion on LinkedIN
http://linkd.in/KZdfb4
#smjobhunt
Social Job Search
with the
SF Library