The BBC is commissioning a documentary film from a production company about the impact of technology on today's young generation aged 16-24. The film will explore both the positive and negative effects of technology on their daily lives from their perspectives. It aims to allow the audience to see a different viewpoint on how much technology really influences them. The BBC, founded in 1922, is funded by television licenses and aims to inform, entertain and educate diverse audiences.

1. BBC WORK
ASSIGNMENT

2. BRIEF
MAIN POINTS
• Client – BBC
• Audience – Age group aiming for is 16-24 years.
• Type of advertisement – Film documentary.
SMALL SUMMERY
Making this documentary to show the positive and
negative sides to the impact technology has had
on our generation. Allowing the audience to be
able to see from a different perspective for how
much technology really has an impact on their
daily lives.
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CONTEXT
My client, BBC , are wanting
to embrace the effects
technology has on to a
young generation that
are/have entered adulthood
with a theme called ‘MY
CULTURE’ allowing others
to say the impact it has on
their daily life, whether its
good or bad. Allowing
audience to see what they
can try and change.

3. CLIENT BACKGROUND (BBC)
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BBC was first introduced on the 18th October 1922 founded
by John Reith George Villiers, from the years 1922 – 1927
the broadcast was made private. The company grew rapidly,
beginning to broadcast on televisions in 1930. Since the BBC
was having more recognition from the public, they began to
grow larger, introducing latest news, soaps and shows,
weather broadcasts, music and apps. With a license fee
(costs £159) the can continue to inform a wider range of
entertainment & education to suit all different types of
audiences, which is still successful. With BBC they are
unable to promote branded companies for example Nike or
Greggs. Before an of the content is realised, Ofcom agency
government run through them to make sure it is appropriate
for the time schedule.
ETHOS:
• Audiences
• Creativity
• Trust
• Respect
• Accountable

4. CLIENT BACKGROUND (BBC 3)
BBC 3 was first introduced back in 2003 on the
9th of February, by Stuart Murphy. BBC 3 starts
at rather late times, beginning first episodes at
7pm running till 4am the next day, this is
because the shows are age restricted so
broadcasting them at times where smaller
children will most likely be in bed, this leaves
them older teens and adults which is the target
audiences aimed for (16-34.) After airing as a tv
channel, it later became only online however
after 6 years it returned back to the publics telly
at the beginning of 2022. BBC 3 is funded via
cost savings as well as efficiency. Their purpose
is to entertain, inform & educate. They are
funded by the government with a TV licence (a
fee of £159.)
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ETHOS:
• Audiences
• Creativity
• Trust
• Respect
• Accountable

5. NORTHERN VOICES
What is northern voices? Northern
voices is a programme under the
BBC for a 6 month speakers training
programme, which was developed
and delivered by company Tech
North. It was mainly to help people
address challenges such as gender
or regional imbalances when it
comes to public conferences or
media appearances. Over 250
people spoke which were secured
by 28 participants on the course,
this helped promote the diversity in
the media/tech industry.
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6. BBC ADVERTISMENTS
5
BBC focused on all different
topics no matter how small or
large it seemed, letting the
public to hear stories in case
they were also struggling
with similar experiences. But
also allowing others know
the damage the outcome is
to hopefully decrease the
incidents happened. From
this too the people
experienced this can feel free
and have some comfort to
know they are not alone.

7. ANALYSE
6
Starting the
documentary
with their logo.
(
Showing off the
scenery with
different angle
shots.
Letting the
audience know
key details to
the topic
spoken about.
New area and
person is
introduced
Interview has
begun.
Discussing exactly what
he does to help the
community. Strong eye
contact when speaking
to one another.
More people have been
introduced to talk on
their behalf on how they
struggle with the
environment they live in.

8. TYPICAL AUDIENCE
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9. AUDIENCE RESEARCH
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1. What hobbies do you
have?
• C
• B
• N
• F
2. Have you heard of
Northern Voices?
• C
• B
• N
• F
3. What’s your opinion on
documentaries?
• C
• B
• N
• F
4. Have you heard of BBC
3?
• C
• B
• N
• F
5. What do you like about
documentaries?
• C
• B
• N
• F
6. What do you dislike
about documentaries?
• C
• B
• N
• F

10. How we get there
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ROI
• Envision multimedia-
based expertise and cross-
media growth strategies
• Visualize
quality intellectual capital
• Engage
worldwide methodologies
with web-enabled
technologies
Niche markets
• Pursue scalable
customer service
through sustainable
strategies
• Engage top-line
web services with
cutting-edge
deliverables
Supply chains
• Cultivate one-to-
one customer
service with robust
ideas
• Maximize
timely deliverables
for real-
time schemas

11. Summary
At Contoso, we believe in giving 110%. By using
our next-generation data architecture, we help
organizations virtually manage agile workflows.
We thrive because of our market knowledge and
great team behind our product. As our CEO says,
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transforming how we do business."
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12. Thank
you
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com