How do we change the stories we tell ourselves about the future? In this keynote presentation, futurist and experience designer Trevor Haldenby explores how transmedia storytelling, pervasive gaming, and bottom-up cultures of creativity are transforming how we engage with the world of tomorrow.
31. Jessica’s five-year-old daughter Chan is in the other
room, screaming in broken Mandarin at the Paint-Like-Me
app on her tablet as it struggles to customize thousands
of open-content art history lessons into one just right
for her. NuLook picks up on the tantrum, briefly confused
by the presence of another language, and instantly
switches the interface on Jessica’s phone into a swirl of
Chinese characters. Jessica sighs. These new tools of
design may be inclusive, but they can be frustrating as
hell when your kid is a different kind of artistic genius
(in a different language) every three months. And this is
only the beginning. In an era of open- source education,
Chan’s curricula and diploma are as likely to be
influenced by her family members, future global
competitors, and Global Happiness Index score as by grades
on her final exams...
Written Scenarios
What might happen in the future?
60. Trends in Storytelling and Engagement
Spreadability
Continuity
Extractability
Worldbuilding
Seriality
Subjectivity
Performance
Core Concepts of Transmedia
from Henry Jenkins
Drillability
Multiplicity
Immersion
61. 1. Build a story world, not an isolated narrative.
2. Spread your story across media people love.
3. Engage audiences as curators and co-creators.
Best Practices for Engagement from Hollywood
62. Tell a story about the future that
exists throughout the everyday life of
your audience / stakeholders.
Tell a story about the future that is
deeply relevant, and widely integrated.
Design your story about the future
with your stakeholders, not for them!
1.
2.
3.
Adapting these Best Practices for
Telling Stories about the Future(s)
… and focus on the EXPERIENCE!
84. Explore the ByoLogyc: Shadowfall Interactive Infographic:
www.byologyc.com/shadowfall
85. “The Mission Business gave
us a view not only into
what we want from our new
technologies, but why we
want it.
Nouveau vu is that feeling
you get when your brain
meets the future.”
Brian David Johnson, Intel Futurist
reviewing TMB’s Shadowfall for Computer Magazine