4. "Name, term, design, symbol, or any other
feature that identifies one seller's good or service
as distinct from those of other sellers."
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
5.
6. “SharePoint Branding is how you
successful apply a Company’s identity
to a SharePoint site.” - Kanwal Khipple
7. “Brand the site to get “Take the home page
users excited about design and apply it to
using SharePoint” the new intranet”
“Make the site really pop
now and we’ll figure out the
content later”