SlideShare une entreprise Scribd logo
Opportunity for display ad
  network in Vietnam

        Minh Nguyen
 Co-Founder LAVA Ad Network
What?
Online Advertising Segments




Source: Smaato 2010
Source: Smaato 2010
Middleman?
Yes, but it’s MORE than that…
• TECHNOLOGY
• DIGITAL USERS’ INSIGHTS

BRING ADDED VALUE TO DISPLAY ADS FOR
       ADVERTISERS & PUBLISHERS
How?
Data-mining
and analytics
Display Ad Ecosystem: Evolution




Source: Adscentral.com
Source: Adscentral.com
A Look at
   US?
US Market: Ad Network Growth




2003: 06 mạng quảng cáo (trong danh sách top-50 Ad Focus – comScore)
tiếp cận 31% người dùng trực tuyến của Mỹ;
2008: con số này là 26 mạng, với mức tiếp cận trung bình 59%.
VIETNAM CONTEXT
International Players
     Web and Mobile




        6+
Local Players
 Web and Mobile




16+
MORE QUANTITY
LESS QUALITY !!!
Current
•   Visual Exposure Driven
•   Viewers being bothered
•   Similar offers
•   Price competition
•   Almost no targeting options
Coming Soon?
• In-depth targeting options
  – Socio-demographic
  – Behavioral
  – Re-targeting
• Differentiated products supported with
  more sophisticated technology on data-
  mining and analytics
• New members in the ad ecosystem: SSP,
  DSP, etc
CONSOLIDATED
GROWTH MARKET
 WITH IN-DEPTH
    OFFERS
Thank You




minhnguyen@lavadigital.vn
longnguyen@lavadigital.vn

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