The History Of Music Video
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A music video is a short film that accompanies a song, featuring the artist and visually representing the music. While they can tell stories, music videos primarily aim to be memorable and worth repeated viewing. The study session will provide an overview of the origins and evolution of music videos from early experimental films to modern formats and discuss analyzing, pitching, and producing music videos.
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The History Of Music Video
- 2. WHAT IS A MUSIC VIDEO? • anything you want? • does have specific conventions • lasts the length of the song (but sometimes longer) • features the artist (but not always) • can tell a story (but doesn’t have to) • needs to be visually memorable and worth repeat viewings
- 3. a distinctive art form which can allow really interesting creative opportunities
- 4. OUTLINE OF THE SESSION • Pre-history of music video: origins, ‘soundies’ and ‘scopitones’ • Promos of the 60s and 70s • The rise of MTV • How to analyse a music video • Pitch for your own video • Controversial videos • New media and other forms of distribution
- 5. EARLY HISTORY • Music and moving images have long gone together • 1920s and 1930s experimental film • The musical as a film genre • The ‘soundies’- early US jukebox
- 6. EXPERIMENTAL FILM 1935
- 7. EXPERIMENTAL FILM 1935
- 10. ABSTRACT INFLUENCE 2004!
- 11. THE “SOUNDIES” 1945
- 12. THE “SOUNDIES”
- 13. THE “SOUNDIES”
- 14. THE “SOUNDIES”
- 15. SCOPITONES • French version of video jukebox • Popular in early 60s • Model for the music promo
- 16. SCOPITONE
- 18. SCOPITONE 1963
- 19. SCOPITONE
- 20. SCOPITONE
- 21. 1960s PROMOS • ‘Hard Day’s Night’ and other ‘rock’ films • Lots of artists made little films • Many drug-influenced
- 22. The BEATLES 1964
- 23. BOB DYLAN 1965
- 24. The BEATLES 1966
- 25. 1970s PROMOS • Top Of The Pops started to use them • Substitute when band on tour • Still very experimental
- 26. DAVID BOWIE 1972
- 27. DAVID BOWIE
- 28. DAVID BOWIE
- 29. DAVID BOWIE
- 30. QUEEN 1975
- 31. QUEEN 1975
- 32. BEGINNINGS OF MTV • Artists began to take need for promo for every release seriously • Changes in technology and gap in the cable market • Boom in promos in the early 80s
- 33. MADNESS 1982
- 34. MADNESS 1982
- 35. MADONNA 1986
- 36. MADONNA
- 37. MADONNA
- 38. MADONNA
- 39. MADONNA
- 40. MADONNA
- 41. MULTI-CHANNEL MUSIC TV • Growth of genre-based channels • Black music at last broke into the market • Other companies set up channels as spin-offs from other products • e.g. EMAP: Smash hits, Q etc
- 42. METHODS OF ANALYSIS Goodwin’s six points: • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
- 43. 50 CENT 2005
- 44. 50 CENT 2005
- 45. 50 CENT
- 46. 50 CENT
- 47. 50 CENT
- 48. 50 CENT
- 49. 50 CENT
- 50. 50 CENT
- 51. 50 CENT
- 52. METHODS OF ANALYSIS Goodwin’s six points: • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
- 53. PRACTICE PITCH Listen to the song and come up with some initial ideas for a video.
- 54. PRACTICE PITCH Listen to the song and come up with some initial ideas for a video.
- 55. PRACTICE PITCH
- 56. PRACTICE PITCH
- 57. CONTROVERSY • Sex • Violence • Drugs • Bad Driving!
- 58. THE CARDIGANS 1998
- 59. THE CARDIGANS 1998
- 61. THE PROCESS • Commissioning editor • Production companies/directors • Treatments/pitches • Budgets • Where the money goes • Pre-production and personnel involved • The shoot • The edit • Post-production work and delivery
- 62. OTHER FORMS OF DISTRIBUTION
- 63. DVD RELEASE
- 65. ONLINE MUSIC VIDEO Video-C
- 66. ONLINE MUSIC VIDEO ninjatune
- 67. ONLINE MUSIC VIDEO YouTube
- 68. MySpace