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Pitching Social Media to Your Boss

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Aaron Long
Aaron Long

I gave a talk to the youngsters at the Houston PRSA New Professionals. Hope they liked it. Topic was, How to Pitch Social Media to Your Boss.

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If Everyone Jumped Off a Bridge Would Your Boss Join Them? http://www.flickr.com/photos/quiiver/2731700783/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What is Your Boss Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Your Boss’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Bailout SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Discovery Green SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Twitter Search = #ike SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recon: Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Follow: Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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Pitching Social Media to Your Boss

  • 1. If Everyone Jumped Off a Bridge Would Your Boss Join Them? http://www.flickr.com/photos/quiiver/2731700783/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2.
  • 3. Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4. What is Your Boss Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. Your Boss’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11.
  • 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 17. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. Recon: Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. Recon: Bailout SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Recon: Discovery Green SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. Recon: Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 25. Recon: Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 26. Recon: Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 27. Recon: Twitter Search = #ike SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. Recon: Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. Follow: Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 34. Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 38. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 39. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 40. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 41. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 42. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 43.