Mars Franklin committed in 2017 to build a program to improve customer service and become demand driven. In this presentation, John Wisniewski, program manager for digital transformation, share candid insights on the implementation.

1. John Wisniewski
Mars Inc.
Program Manager, Digital Technologies
Digital Innovation @ MARS
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Digital Innovation
• As part of our current digital transformation initiatives, design
thinking and agile sprint prototyping efforts are used to solve
business challenges
– I will contrast traditional thinking verses the current DT Sprints
– I will share learning experiences, difficulties and highlight potential
opportunities
– I will not share any specific Mars digital strategies or
implementations.

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Digital Transformation
Digital Transformation is the way we create user value.
(users being customers, consumers, Associates)
1. New technologies consist in Social, Mobile, Analytics, Cloud and Internet of Things and in
techniques like Artificial Intelligence, Machine Learning, Automation to maximise their potential.
2. New mindsets are about being curious, open to continuous learning, accepting of failure.
Rapid value delivery through iteration is prioritised over long term perfection.
3. New ways of working consist in working closer and in an iterative ways with our customers
by testing, failing and learning at a faster pace.
Digital transformation is the process of using new technologies; new mindsets and ways of working to
create value in new frontiers and in existing core processes.

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Design Thinking
Design thinking is a process for creative problem solving. It starts with people and their needs.
Design thinking utilizes elements from the
designer's toolkit like empathy and
experimentation to arrive at innovative
solutions. By using design thinking, you
make decisions based on what future
customers really want instead of relying only
on historical data or making risky bets based
on instinct instead of evidence.

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Sprint
A Sprint is a time-box of x month or less during which a usable and potentially releasable product is
created.
Each Sprint may be considered a project with no more than a one-three month horizon. That helps to
maintain complexity and risk to a minimum.
Like projects, Sprints are used to accomplish something. Each Sprint has a goal of what is to be built, a
design and flexible plan that will guide building it, and the resultant product delivery.
During the Sprint:
• No changes are made that would endanger the Sprint Goal;
• Quality goals do not decrease; and,
• Scope may be clarified and re-negotiated between the Product Owner and Development Team as more
is learned.

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 Supporting S&OP / IBP industry process
– Internally ratified signature process
 Globally defined processes
– Change management training challenge
– Skillset challenge
– Best practice hard to find
 Large multi year solutions deployments are
best ROI
 Solutions are based on
– Magic Quadrant
– Special Interest Groups & peer company
recommendations
At the Beginning Of The Process
This all can’t be wrong …. can it?

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Design Thinking Perspective (week 1)
Embrace design thinking will get us closer,
faster to the business problems
Ability to drive a rich portfolio to solve niche
issues
Delve into root cause of issues not just face
value or perception
Drives open discussions on the human impact
Don’t need to be the only expert, but know
enough to own the decision making using
MARS principles
All areas that support change in systems and
process need to be geared to manage DT and
sprint mentalities

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is it a…… Project or Sprint (week 2 to 8)
9
Vendors

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Week 9

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Old Problems + New Problems (Week 10 - 12)
 Data and analytics and reporting are blockers
 We have considerable amounts of data that we
do not use
– Decisions are made by users based on
what is easily available
– What is classed as useful data is based
on the experience of the markets
 Functionality/process/people/knowledge gaps
– Advanced tools eg. Scenario (What If)
planning
– On the fly solution development &
modelling
– Constant need for training and process
adherence
– Work arounds for specific differences

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Prototyping Learnings

15. Data
Engines
Visibility
Answers

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Acceptance
Chasm to change is not that great once you……

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Week 13-17

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The Journey

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Learning of the Sprinters

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Digital Innovation
Digital it is not the goal for us. Digital is the mean –
it is a way we will learn to adapt to a continuously changing environment.

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