Presentation by Peter Gibbons, CEO of TireHub on the evolution of the channel for tire manufacturing in the United States. To improve service historic competitors collaborate to redefine the channel.

1. REDEFINING TIRE
DISTRIBUTION IN THE
U.S. - THE STORY OF
TIREHUB
PETER GIBBONS
CEO, TireHub

2. ABOUTTIREHUB
TireHub Is A National
Tire Distributor that
Provides U.S.
Tire Dealers and
Retailers with a
Comprehensive Range
of Passenger and Light
Truck Tires from Two of
the World’s Leading Tire
Companies:
Goodyear and
Bridgestone.Opened
July 3, 2018
3
69 Nationwide
Distribution Centers
Headquartered in
Atlanta, GA
35,000+
Delivery Locations
1,400+
Employees

3. HOW DID
TIREHUB COME
TO BE?

4. 85%
World Tire Production 1986
10 companies
2018
31 companies
The industry is changing – rapidly.

5. MARKET IS FULL OF BRANDS
COMPETING
FOR CONSUMER ATTENTION

6. MORE BRANDS + MORE CONSUMER
DEMAND FOR SPECIALIZED PRODUCTS
= MORE SKUs

7. NO ROOM TO STORE EVERY SKU –
ACCESS TO VIRTUAL INVENTORY IS
REQUIRED

8. DEALERS ARE NOW EXPECTED TO PROVIDE
IMMEDIATE SERVICE AND FASTER
TURNAROUND TIMES

10. Superior Products • Incredible Legacy

11. WHAT SPECIFIC
CHALLENGES DID
BRIDGESTONE &
GOODYEAR FACE?

12. BRAND POSITIONING AND DIFFERENTIATION
BECAME CRITICAL IN A MARKET FULL OF

13. NEITHER COMPANY HAD A
NATIONWIDE

14. BOTH COMPANIES USED THIRD-PARTY
DISTRIBUTORS

15. CHANGE WAS
REQUIRED

17. In-House,
Last Mile
Distribution
Nationwide
Footprint
Immediate Scale
& Increased
Customer Base
THETIREHUBADVANTAG

18. Chaos of a startup
Complexity of a Joint Venture
Focus of a Private
Equity Investment

19. TIREHUB’S MISSION:
To distribute the highest quality product
possible so our customer can put their
customer on tires they’ll love
TIREHUB’S VISION:
To transform how the tire meets the road
for dealers and customers across America
TIREHUB’S PROMISE:
1. Provide customers with tires their
customers will love
2. Grow business for dealers and retailers
3. Give dealers and drivers a real tire
choice

20. Guiding
Principles

21. EXPAND ACCESS TO PREMIUM BRANDS AT
RETAIL1

22. DELIVER LOGISTICS EXCELLENCE
2

23. CREATE VALUE FOR BOTH BRIDGESTONE AND
GOODYEAR
3

24. MINIMIZE RELIANCE ON THIRD-PARTY
DISTRIBUTION
4

25. BUT KEEP IN MIND A
FEW SUPPLY CHAIN
CONSIDERATIONS…

26. TECHNOLOGY IS CONTINUALLY
EVOLVING

27. CONSUMERS DEMAND ‘REAL-TIME’
SATISFACTION

28. CONSUMER CONNECTIVITY AND
FULFILLMENT

29. SO WHAT DOES
TIREHUB
DO DIFFERENTLY?

30. SAY

32. HOWWESAYYES
• B2B Portal,
TireHub Now
• Personal
customer
connectivity
• Real-time
inventory visibility
• Knowledgeable
sales force
• Personal
customer
relationships
• 4 times x day local
deliveries
• Standard hours of
operation
• Increased TireHub, not
3PL, deliveries

33. SEAMLESS TECHNOLOGY EXCELLENT PRODUCT AVAILABILITY
FREQUENT CUSTOMER DELIVERIES UNPARALLELED CUSTOMER SERVICE

35. BUT MOST
IMPORTANTLY…

36. SEAMLESS TECHNOLOGY UNPARALLELED CUSTOMER SERVICE
FREQUENT CUSTOMER DELIVERIES EXCELLENT PRODUCT AVAILABILITY
THE SECRET TO OUR SUCCESS IS OUR
PEOPLE.