1. Reputation Management
Review Pro – Reputation Drives
Revenue
Laura Fleury MBA 2A

2. What is the relationship between QGI +
revenue gains?
 Growing the trend for individuals to share their hotels experiences with others on
Internet. Review websites and social media platforms, to help to better understand hotels
online performance and to gives advices and improve the reputation. All these can
increase the hotels demands, and also increase the price to find all customers.
 Users content is a very important part of the research process
 Increase prices with the better reputation
 Can increase the hotel demand
 Can have an impact on customers (Social media, ranking and comments, attractive
website, online videos, newsletters, email and brochures, online booking, sharing
experiences via social media) etc…

3. What person/position, in the hotel, is responsible for
analysis of pricing changes based on quality index
changes
 In an hotel, first of all, it is the job of the reservation manager but also with the person in
charge of the revenue management because of his knowledge in the occupancy, rates, etc..
 Technical aspects are very important and also all the part of online marketing. To be able to
integrated and analyzed all information about prices, sales, quality, etc…
1) Reservation Manager
2) Revenue Manager
3) Sales Manager
The hotel industry is full of uncertainty, sales can depend on a complex of factors that can be
affected by anything from customers service to bad weather. Because of this, it is crucial to remain
very attentive, strategic, when it comes to hotel revenue management practices.

4. What new measurement will be used to
measure quality scores to revenue performance
 Before: Occupancy Index, Average Index and RevPAR Index
 Now: (QPI) Quality Penetration Index
 (QPI) = Global Review Index of my hotel / Average Global Review Index of
competitors
 Why? Because It can help the hoteliers to find the best marketing place and
also to help them in the finding oh all their opportunities

5.  It is to combine the use of traditional hotel management practices with a new
waves of technology to obtain optimum results.
 There is no doubt that pricing has always played a significant role in driving both
occupancy and RevPAR. Nowadays, it is the most favorable rate to offer a
potential customer, one that will stimulate enough demand to stimulate
occupancy while not leaving a too law ADR (Average Daily rate)
 Now, hotels have to adapt their revenue management approaches that work
best to distinguished themselves as the use of best practices. These strategies
integrate in real time the automated distribution, pricing and yielding, while
benchmarking against all competing hotels in a destination.

6. Is ORM the Revenue Maximization of the
future? Yes - why, no - why not
 Because, with the reputation management, they can find the best
positioning for their hotel, they can also adapt their strategy In order to
increase their revenue. It is a perfect tool for hoteliers, they are able to
manage perfectly their hotel. Now, it is a new technology that is very
important and become essential for hoteliers and will be progressively
replace the role of revenue manager.