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What Publishers Want - Blogger Outreach from the Publisher Perspective
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4. • Looking for content from experts.
• Experts with authorship and
established network
• Non-commercial content (not
advertising)
• Original ideas that resonate with
audience
• Influencers to be associated with.
5.
6. • Looking to build reach for their
brand/client
• Natural human engagement & views
• Conversation –
Comments, Social, Shares
• Social Proof – Establishing G+
Neighborhoods
• C-Suite Cred – “We were featured on
HuffPo”
• Citations & LINKS
7.
8. • Not Really
• Publishers definitely are more SEO &
Marketing SAVVY than we were
years ago
• Google Penguin woke up Publishers
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14. • If you thought marketers/SEOs had
egos. Try publishers.
• Do research, know who you're taking
to, know their audience and join their
audience.
• Commenting is one of the best ways
to do so, instantly adds to their
content, instantly gets your message
in their eyes and their dashboard.
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16. • LinkedIn - Full of clutter
• Facebook - Do they use it for work or
personal?
• G+ and Twitter are the lifeblood of
bloggers and journalists They are
your golden ticket!
17. • I'm not a fan of public pitching on
Twitter, don't pressure and not the
proper channel for disclosure.
• Date before marriage, court the
publisher… then try to get into their
pants.
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19. Let’s Learn from the Mistakes of Others
OR
Guaranteed Ways to REALLY PISS
OFF Publishers!
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23. What Not To Do - Trust PR List Contact Info
• Typically outdated
• We get 5 to 6 emails a day addressed
to ex-editors
• Lists get sold
• Just go to the About Us page