Communication report

1. eTwinning in Italy during the
COVID emergency
Italian NSS Report for eTwinning
Communication Taskforce
12 June 2020

2. «ETWINNING DURING LOCKDOWN» Overview
✔Schools closed until September
✔E-learning activities
✔Smartworking from March until the
end of July
Communication main objective
eTwinning is a strong help/opportunity and it is going on (like the
Erasmus+ Programme) despite the lockdown and the schools closure

3. ✔ +3.584 new enrolled teachers in eTwinning in 2020
(+170% compared to 2019)
✔ +2393 in March (+300% compared to March 2019)
✔ +1204 new projects (-15% compared to 2019)
eTwinning data during lockdown

4. This audience has a
certain awareness
about eTwinning
This audience has
no/limited awareness
about eTwinning
National Website Insights
✔36.342 unique visitors on National website (+112% compared to 2019), 77% are
new users
✔145.000 total views (+125%)
• +450% views of online training section (Webinars)
• +75% views of stories section («Esperienze»)

5. ✔ Objective: eTwinning is a strong help/opportunity and it is going on (like the
Erasmus+ Programme) despite the lockdown and the schools closure
✔ Main targets: teachers + press (multipliers)
✔ Tools/Channels: eTwinning platform (group+dashboard), social networks,
websites (news), press articles, e-mail..
✔ Content/messages: press releases, best practices from the schools (experiences
from teachers), post on SN, webinars on e-learning with experts (opened to all
the teachers)
✔ Monitoring: Web data, eTwinning statistics, press review
Communication strategy

6. Press office activity
✔ From March to April 6 press releases for national and
local level (in collaboration with the Indire Press office)
✔ +200 articles on eTwinning published
Location of the involved school, project theme and
brief description INFORMATION (TITLE + NEWS)
Quotation from the teachers, emphatization
of the experience EMPHASIS
General description about eTwinning
DATA, GENERAL CONTEXT AND CONTACTS

7. 1. Specialized press
2. Local press
(local data)
3. National
press (inquiry)
Example of press release multiple impact

8. eTwinning «lockdown» stories
✔Objective: give examples of good practices in order to demonstrate
that eTwinning is going on and it helps teachers
✔Research and selection of projects founded during the lockdown
✔Experience description form (content)
✔Publication on the website
✔Social networks promotion
http://etwinning.indire.it/wp-content/uploads/2020/06/Scheda-esperienza-eTwinning.pdf

10. Instagram initiative
✔Objectives: raise the buzz and the engagement of the Instagram comunity; Get pictures
from teachers
✔Launch of the hashtag #eTwinningNonSiFerma
✔Creation of dedicated post / stories

11. Results (March-May)
✔+300 posts shared/pictures collected
✔+100% average impression per single
posts (2.500 users)
✔+200 followers growth (+300% growth
compared to 2019)
✔+250% visits to the national website from
Instagram (2 new visits per day)

12. E-learning support activities
«SOS didattica a distanza» initiative (Webinars + Group)
✔Dedicated page with logo
✔eTwinning Group
✔Webinars with experts
✔Social networks promotion
https://etwinning.indire.it/supporto-e-formazione/formazione-online/sos-didattica-a-distanza-covid-19/

13. eTwinning Group SOS distance learning
Opened 18 March, right after lockdown
Over 1.400 members very active March-May
Structured per school level –> peer-to-peer
Public for all
 Useful tools and links
 Distance learning activities kits
 Forums
 Online events & Live helpdesk

15. Tools and
links

16. Distance
learning
proposals

17. E-book on e-learning (in progress)

18. Online events
only group members
 2-5 per week
 60 events
 over 1.200
participants
 about 500
unique users
 Repository
Live helpdesk
once a week

19. Forums
 30 forum threads
 180 replies
 eTwinning
project YOGA:
#distantimavicini

20. Open to all, not only eTwinners
Different audience through
Indire and Safer Internet Day
channels
 National eTwinning website
 Indire & MoE special online
traing offer
 Collaboration with Safer
Internet Center - Italy
Online training

21. March-May: 3000 participants
 10 SOS webinars (mid March-mid April) around
2.000 participants
 8 «regular» webinars (since lockdown) around
1.000 participants with attendance certification
 Around 9.000 visualizations of webinar
recordings
Online training

22. • 100 regional events foreseen for spring 2020
• 50% postponed to the Autumn
• 50% transformed online
• Some added traininig for newly hired Teachers and
Headmasters (easier online)
• Most TTI events were transformed in online
training 🡪 many students registered (700 s
Regional events and other initiatives

23. eTwinning in the emergency period
 Quick response
 Great support by ambassadors and Regional eTwinning
Representatives
 Big visibility on media
 Growth in reputation and credibility
 evidence of added value for eTwinners
 reference point as source of quality online training
 strong motivation and identity building

24. Thank you!
Lorenzo Mentuccia l.mentuccia@indire.it
Alexandra Tosi a.tosi@indire.it