Startup Weekend Utrecht 2013 - Your startup in the media

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Lorenz van Gool

How to get media attention for your startup

Marketing Technologie Business

Your startup in the media

Lorenz van Gool

Think like a journalist
Bonding
How NOT to do it
How to do it
Quick tips: timing

Think like a journalist

●

Fast news

●

Scoops

●

Unique content

Bonding
●

●

Specify your search for journalists or bloggers
Find the hybrids
● Often freelancers
● Entrepreneurial
● Easy to approach

●

Linkedin

●

Be transparent of your intentions

How NOT to do it

●

Forget about the long press lists

●

The 'out of nowhere' press release

●

'Cyberstalking'

How to do it

●

Be the contact guy or girl

●

Offer to be the expert

●

Opinion (media love that)

●

Think in content

@lorenzroman
lorenz@nuzakelijk.nl
lorenz@startupjuncture.com
StartupJuncture.com

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