1. Advanced LinkedIn Strategies for Business Lori Ruff lruff@IntegratedAlliances www.linkedin.com/in/loriruff

2. Integrated Alliances is not associated in any way with LinkedIn®, Twitter®, Facebook® 2 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

4. 25% Pure FUN

5. 25% Pure Business

6. 50% is a sweet sounding mix of the two

7. 75% LinkedIn, 25% Other3 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

9. LinkedIn = The BUSINESS-TO-BUSINESS version of Social Media © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

10. Who are those users? Investor Tech Web IT Finance Manager Entrepreneur © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

11. The Integrated AlliancesLinkedIn Methodology © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 7

12. METHOD (OLOGY) TO THE MADNESS 1. Profile 2. Network 3. Search 4. Reach Out 5. Do Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

13. Step 1Profile – Network Build – Searching – Reach Out - Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 9

14. Who gets the call? The deal? 10 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

16. How do I……create my LinkedIn profile? © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 12

17. Profile Components A A. Name, Headline, Photo B. Summary & Specialties C. Experience & Education D. Additional Information - Web Sites - Twitter - Interests - Groups and Associations E. Contact Settings - Personal Information LinkedIn Groups B C D E 13 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

19. Name & Location

20. Industry

21. Headline

22. Photo

23. Status

25. Status – What are you working on? NOT What’s Happenin’ RIGHT NOW 140 characters, use 100+ Update every 1-4 weeks Links e.g. http://www.mylink.com 16 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

26. Step 2Profile– Network Build – Searching – Reach Out - Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 17

27. Big network, lot’s of prospects Small network, fewer prospects YOU! 18 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

28. Network Tom Dick Harry 1 2 3 YOU Connected Connected Connected 19 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

29. How do I… …build my network? © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 20

31. Industry contacts

32. Clients, prospectsNew people you meet 21 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

34. Industry

35. Job Title

36. KeywordRisky – use care! The “Influencers” * Sorted by Connections 22 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

38. Industry

39. Personal Interest

40. Keyword or Job Title23 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

41. How do I… …invite individuals? © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 24

42. Find them, then…Invite them from their Profile 25 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

43. “I though that we might both benefit from connecting networks.” “I’m a helpful networker that would like to connect with you.” “We used to work together at The Company; we should connect on LinkedIn.” Please Accept my invitation 26 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

44. “On the Flip Side” How do I… …accept invitations? © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 27

45. Turn Inbound Invitations into Opportunities THE ORDER is critical… Invitations – check your Inbox Look at THEIR profile FIRST for biz op ideas Reply “Thank You for the Invite, I see…” ACCEPT it (automatically archived) Copy/Paste is your buddy… 28 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

46. Step 3Profile– Network Build – Searching – Reach Out - Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 29

47. How do I… …look someone up? © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 30

48. Like an “online Yellow Pages” 31 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

49. Or, search on keywords, titles… 32 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

50. The Results 33 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

52. RESEARCH companies on LinkedIn before you engage them

53. CHECK OUT others who are contacting YOU before responding34 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Before making that call or while “on the line”

54. Step 4Profile– Network build – Searching – Reach Out - Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 35

56. Introductions through others

57. Direct Messages

58. As a Fellow Group Member

59. InMail messages (pd acct. only)1 2 3 YOU 36 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

61. Direct Messages

62. E-Mail

63. Invitations to connectIntroductions 37 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

65. Limited # allowed by LinkedIn

66. Hard getting Introductions to “3’s”

67. Delays38 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

69. Might include E-Mail Address, Phone Number

70. Select ALL 8 Options39 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

72. Marketing Applications

73. Collaboration uses

74. Most Popular:

75. WordPress Blog, SlideShare, Amazon, Google Presentations40 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

76. Step 5Profile– Network build – Searching – Reach Out - Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 41

77. “Takin’ Care of Business” Market your services Sell, Sell, Sell Recruit employees Find partners