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COLAB 
EXCHANGE 
! 
Understanding and practices for collaboration and co-production 
! 
Session 1: Inviting citizen co-production 
COLAB 
! 
Dudley Borough
COLAB 
EXCHANGE 
! 
Understanding and practices for collaboration and co-production 
! 
Session 1: Inviting citizen co-production 
COLAB 
! 
Dudley Borough 
What it would be like if public service agencies were to become 
catalysts and facilitators rather than simply providers? 
! 
Or - how can we create the core economy of the future?
PLATFORMS 
! 
How thinking as a platform changes 
everything 
! 
! 
COLAB 
! 
Dudley Borough
CREATING 
PLATFORMS 
VS 
CREATING 
SERVICES 
OR 
STUFF 
! 
COLAB 
! 
Dudley Borough 
The services or stuff approach: 
How can we create new/more services or stuff whenever a problem 
crops up? 
! 
The optimisation approach: 
How can we distribute services or stuff we’ve already created to 
maximise use/minimise waster 
! 
The platform approach: 
How can we re-define services/stuff and find new ways of solving the 
same problem? 
! 
The stuff approach creates supply, the platform approach uncovers new 
sources of supply
PROVIDE 
AND 
PRESCRIBE 
… 
OR 
INVITE 
CO-­‐PRODUCTION 
! 
COLAB 
! 
Dudley Borough 
Platforms don’t provide or service, they enable and invite. 
They try to reduce dependency and invite co-production 
! 
They don’t prescribe solutions but are open-ended. 
They thrive and depend on unpredictable inputs of many 
unpredictable players. 
! 
They offer a basic infrastructure and set some rules of 
engagement within which ‘everything’ is possible.
DIFFERENT 
BEHAVIOURS 
! 
COLAB 
! 
Dudley Borough 
SERVICES PLATFORMS 
Push products (marketing) Pulling people in (inviting) 
Provide / transact Enable/facilitate unpredictable results 
See people as users / consumers See people as potential producers 
Programming and specifying Curating 
Managing Setting a culture 
Precise rules etc. Broad protocols
SUCCESSFUL 
PLATFORMS 
DEPEND 
ON… 
! 
COLAB 
! 
Dudley Borough 
Connection: 
How easily others can plug into the platform to share and transact 
! 
Gravity: 
How well the platform attracts participants, both producers and 
consumers 
! 
Flow: 
How well the platform fosters the exchange and co-creation of 
value 
!

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CoLab Exchange session 1: Thinking as a Platform

  • 1. COLAB EXCHANGE ! Understanding and practices for collaboration and co-production ! Session 1: Inviting citizen co-production COLAB ! Dudley Borough
  • 2. COLAB EXCHANGE ! Understanding and practices for collaboration and co-production ! Session 1: Inviting citizen co-production COLAB ! Dudley Borough What it would be like if public service agencies were to become catalysts and facilitators rather than simply providers? ! Or - how can we create the core economy of the future?
  • 3. PLATFORMS ! How thinking as a platform changes everything ! ! COLAB ! Dudley Borough
  • 4. CREATING PLATFORMS VS CREATING SERVICES OR STUFF ! COLAB ! Dudley Borough The services or stuff approach: How can we create new/more services or stuff whenever a problem crops up? ! The optimisation approach: How can we distribute services or stuff we’ve already created to maximise use/minimise waster ! The platform approach: How can we re-define services/stuff and find new ways of solving the same problem? ! The stuff approach creates supply, the platform approach uncovers new sources of supply
  • 5. PROVIDE AND PRESCRIBE … OR INVITE CO-­‐PRODUCTION ! COLAB ! Dudley Borough Platforms don’t provide or service, they enable and invite. They try to reduce dependency and invite co-production ! They don’t prescribe solutions but are open-ended. They thrive and depend on unpredictable inputs of many unpredictable players. ! They offer a basic infrastructure and set some rules of engagement within which ‘everything’ is possible.
  • 6. DIFFERENT BEHAVIOURS ! COLAB ! Dudley Borough SERVICES PLATFORMS Push products (marketing) Pulling people in (inviting) Provide / transact Enable/facilitate unpredictable results See people as users / consumers See people as potential producers Programming and specifying Curating Managing Setting a culture Precise rules etc. Broad protocols
  • 7. SUCCESSFUL PLATFORMS DEPEND ON… ! COLAB ! Dudley Borough Connection: How easily others can plug into the platform to share and transact ! Gravity: How well the platform attracts participants, both producers and consumers ! Flow: How well the platform fosters the exchange and co-creation of value !