Introduction to blogging
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Wondering why you should blog? How you should blog? Wondering how often you should blog? Which platform you should use? Wondering how to increase your blog traffic?
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Introduction to blogging
- 1. Effective & Simple Blogging For Your Business Introduction to Blogging
- 2. Blogging for You • What is a blog? • Why Blog? • Benefits of Blogging • Business Blogging • How to Attract Your Target Market • How to become a Thought Leader • Which Blogging Platform?
- 3. What is a blog?
- 4. Why Blog? / Benefits of Blogging • Improved SEO • Brand Awareness • More traffic • Free Publicity • Reveal your personality • Connect with (potential) customers • Open for Business • Cost effective • Showcase your product / service
- 5. Blog = Open Door
- 6. Blog = Displaying Products
- 7. Business blogging • Showcase • Don’t make it all about the product/service • Add value • Benefits of product/service for customers • Have a ‘negative’ strategy in place • Call to action – v important
- 8. AIDA approach to blogging • Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever • Interest – Interest them in your offer/info • Desire – Make them want it but don’t give all the information away. • Act – end with the “Call to Action” that you want them to take
- 9. How to Attract Your Target Market • Keyword Analysis Tool • Expertise • Community – conversational • Commenting on other blogs • Be professional, not too personal • Never apologise for not blogging
- 11. Keyword Results
- 12. How Much Traffic Can You Expect? • 2 Experiments – 2 blogs started on 1st Sept 2011 • Irish Farmerette – for me and for friends. Lots of comments. No keyword analysis. More non-friend visits now. • Wallpaper Review – purely keyword analysis. V few comments. More traffic than IF
- 13. Traffic to New Blogs
- 16. Stats by Month
- 17. Become a ‘Thought Leader’ • Be Topical (within your business area) • Be quick – follow the news • Show your expertise • Be seasonal • No Jargon – plain English
- 18. How Much Time? • Minimum of one post a week • Try to be consistent (but don’t apologise) • 10-90min depending on research / links / images • Keep a list of ideas for blog topics – prevents bloggers block
- 19. Which Blogging Platform? • Blogspot • Tumblr • Wordpress.com = hosted by Wordpress • Wordpress.org = self-hosted • Integrate your business blog into your website
- 20. Find Me At: • Lorna Sixsmith • www.garrendennylane.com • www.facebook.com/GarrendennyLane • www.write-on-track.com • www.facebook.com/Writeontrackresults • 086 1051007 / 056 4442310 • www.linkedin.com/in/lornasixsmith