Pinterest for your business
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Learn how to use Pinterest effectively for your business. See examples of pins for visual and non-visual businesses. Learn about pin etiquette and more
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Pinterest for your business
- 1. for Business Lorna Sixsmith http://write-on-track.com
- 2. Pinterest Today • Pinterest Explained • How Pinterest Works • Suggestions of how YOU can use it • Pinetiquette • How to monitor your Pinterest performance • Q & A with a practical demonstration http://write-on-track.com
- 3. Why Use Social Media? • Brand Awareness • Demonstrate Expertise • Traffic to Website • Convert to Sales • Online Word of Mouth • We do not have a choice on whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman. http://write-on-track.com
- 4. What is Pinterest? • Online Pinboards • Over 12 million active users • Pins = online images • Pins are shared by being repinned • Follow each other and be followed • Board examples – My Dream Kitchen, Wedding Dresses, Hair Styles, Quotes, Crochet Tutorials, Fast Cars, Wallpapers http://write-on-track.com
- 5. Examples of Pins http://write-on-track.com
- 7. How to get started • Sign up at www.pinterest.com • Create some boards • Put the ‘Pin It’ bookmarklet on your browser • Use the bookmarklet to pin any picture you like • Add it to a designated board with a description http://write-on-track.com
- 8. Searching for Bookcase inspiration http://write-on-track.com
- 10. Follow All or Single Boards http://write-on-track.com
- 11. Repinning • Viral – 80% of pins are repins • Most popular pins (food & drink) = Repinly • To repin – just click the repin button on the image, select your board and change description if you wish. http://write-on-track.com
- 12. Pinning & Irish Beef • Traceable to the website it is pinned from. • Encourage others to pin from your website • Pin It button on products • Pin it button on blog posts • Ensure blog post image is repinnable. http://write-on-track.com
- 14. Your Pins should be: • Good quality photographs • Provide information e.g. Tutorials • Solve a problem e.g How To • Entertain • Inspire • Useful • Simply Beautiful http://write-on-track.com
- 15. Long Tall & Skinny Photos •Long, Tall, Skinny Photos - more impact •PicMonkey.com •Add Text •Call to action (to website) http://write-on-track.com
- 18. Create moodboards on polyvore & pin http://write-on-track.com
- 21. Quotes / Health / Wellbeing = Popular http://write-on-track.com
- 22. Infographic with Call to Action http://write-on-track.com
- 23. Image for a Non-Visual Blog Post http://write-on-track.com
- 24. Pin It button on Blog Posts http://write-on-track.com
- 25. Brands Using Pinterest Well Ikea – One for each Different Oreck Country • Sells Cleaning products • Different Rooms • Boards include – Furry • Pin It to Win it Friends, Fabulous Floors • Crash Test Pets! (clean), Blue (their signature • True Blue – Personality colour), Customers’ boards (with Oreck products) • Personality http://write-on-track.com
- 26. Pinetiquette • Pin Little & Often • 80/20 Rule – 20% Your Content • Credit the Source • Your Reputation • Your Personality • Interaction • Follow Back http://write-on-track.com
- 27. To increase Pinnability from your website • Good Quality Photos • Pin it button on website • Pin it button on blog • Good SEO on photo • Descriptive Text on main blog photo • Put url in description, not on photo http://write-on-track.com
- 28. Pinterest & Copyright • Pictures – other people’s property • Pin them sensibly • Maintain the original source • ‘No-pin’ code is available • More businesses encouraging people to pin http://write-on-track.com
- 29. Before you start: • Decide on goals and objectives • Will you try to build a community? • Will you try to engage fans? • How often will you pin@ • How will you communicate personality? • How will you measure success? http://write-on-track.com
- 30. For Another Day ..... • PicMonkey – for editing photos (and creating watermarks) • Polyvore – for creating moodboards • Olioboard – creates moodboards too • Pinerly – to monitor your Pinterest performance http://write-on-track.com
- 31. More Articles at • How to Create Shared Boards • How to Set Your Board Cover • How to get more Pinterest Followers • How to measure your Pinterest success • How to get more repins and clicks • And more at ........ Write-on-track.com http://write-on-track.com