Lorna Sixsmith's presentation discusses how LinkedIn can benefit businesses by helping them position themselves, gain credibility with connections and references, and expand their network of customers, prospects, and suppliers. The presentation provides tips for developing an online brand on LinkedIn such as completing your profile with recommendations and keywords, positioning yourself as an expert through your contributions, and using LinkedIn to both find jobs and source new employees. The goal is to learn how to develop an online strategy and network on LinkedIn to help your business.

1. Linked In For Your Business
Lorna Sixsmith
Write On Track
Lorna Sixsmith - Write on Track

2. What LinkedIN can do for you
• Position You/Your Company – proves you exist
and you have references
• Offers Credibility – shows you are trustworthy
• Expand Business Contacts – with
customers, potential
customers, suppliers, distributors, prospects, f
unding sources ....
• Show your expertise and leadership – become
part of groups, run a group
• Source employees
Lorna Sixsmith - Write on Track

3. Aims & Objectives
• Overview of LinkedIN
• How to develop your online brand
• How to improve your credibility
• Tips for improving your profile
• How to develop an online strategy
• Benefits for your business
Lorna Sixsmith - Write on Track

4. What is Networking?
• Networking is developing and
maintaining contacts with a variety
of people who may be useful to
you.
• Build relationships on LinkedIN
• How do you add value to yourself?
Lorna Sixsmith - Write on Track

5. Get Started on LinkedIn
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6. How do you connect?
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8. Personalise your Connection Request
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9. Network Statistics
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10. Power Your Career: Find a Job
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11. Learn / Share Expertise / Network
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12. Linked IN
• Stay informed about your contacts and within
your industry (market
research/competitors/networking)
• Your business development - Find the people
and knowledge you need to achieve your
goals
• Control your brand = your professional
identity.
Lorna Sixsmith - Write on Track

13. Skills – what do you wish to
communicate?
Social Media Strategist
Social Media Trainer
Blog Coaching and Training
Copy Writer
 MA in Irish Studies, BA Hons in English
 Award Winning Blogger
 Qualified Teacher/Lecturer
Lorna Sixsmith - Write on Track

14. Search for Your Name
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15. Linked In Profile
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16. Lorna Sixsmith - Write on Track

17. You are unique just like everyone else!
• 100% completeness
• More than 3 recommendations
• Keywords in summary and in job title
• Professional picture (+5%)
• Add a summary (+5%)
• Name your website/blog and include a link
• Personalise your URL
Lorna Sixsmith - Write on Track

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19. Your Personal LinkedIN URL
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22. 5 Ways To Build & Control Your Online
Brand
Engaging Profile which includes
Recommendations and Targeted Keywords
Promote Expertise on your Profile
Have a Reputation Management Strategy –
use google alerts
Position yourself as a Leader/Expert by
partaking in groups and answers
Start, Manage and Promote an Event
Lorna Sixsmith - Write on Track

23. Find Lorna Sixsmith at:
Write-on-Track.com
GarrendennyLane.com
086 1051007
Facebook.com/GarrendennyLane
Facebook.com/writeontrackresults
@garrendennylane, @writeontrack_L
Linkedin.com/in/lornasixsmith
Lorna Sixsmith - Write on Track