Emmett & Smith support the RHA with the development and restructure of their new website.

1. accountable
effective
evocative
website development

2. accountable
effective
evocative
requirement
As part of the redevelopment of its corporate vision, the Road
Haulage Association tasked Emmett & Smith with developing the
structure for a new website which reflected a dynamic and forward
thinking organisation. This task required 180 pages of content to
be drafted - including many specialist sections - and sourcing a
complete new image library.

3. accountable
effective
evocative
outcomes
In just under three months, E&S developed engaging and dynamic
content for the website reflecting the look and feel of the new RHA
positioning. A library of over 1,000 images was produced enabling
the site to be populated with fresh dynamic images which could also
be used in other RHA media such as its Roadway magazine and
other marketing collateral.

4. accountable
effective
evocative
verdict
Peter Shakespeare, Director Marketing & Communications
said: “The website is our shop window and it was important
for the content to marry with the needs of our existing
members, whilst attracting potential, new members and
position us as an association which is shaping the future of
the road transport industry. Emmett & Smith fully
understood our requirements and provided us with a fresh
and dynamic website that we are proud of.”

5. accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110