This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.