TIBCO Enterprise Runtime for R (TERR) allows for real-time analytics using the R language within TIBCO's Complex Event Processing platforms. TERR provides a faster R engine that can be embedded in TIBCO products like Spotfire and CEP workflows. This enables rapid prototyping and deployment of predictive models to monitor real-time data streams and trigger automated actions. Example use cases discussed include predictive maintenance, customer loyalty analytics, and severe weather alert tracking.