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ENTERPRISE 2.0
en·ter·prise ,[object Object],[object Object]
web 2.0 ,[object Object]
en·ter·prise 2.0 ,[object Object],[object Object]
Let's review some good examples of Enterprise 2.0
 
Still looking…
The truth is…
… enterprises don’t know what to do
What they see is
the “social” web
social is fun… but it ain’t business
Business is  people working together  to achieve  a common goal
It’s time to look  inside  the enterprise
Most enterprises consist of
the “Corporation” Headquarters Marketing Legal Operations
the “People” Agents Franchisees Associates Sales People Representatives Service Providers
a “corporate” web presence looks something like this Big Co
relationships with customers look more like this
a “corporate” web presence should look like this Big Co
More websites exponentially increases  the  corporate online  “ footprint”
give your people their own websites
let them… create connect build their business… … build your company market themselves share experiment succeed participate
The corporation benefits by… providing tools to grow business letting people express their individuality  sharing best-practices between people getting the best innovation that people can offer
What happens when more people are allowed to participate?
[object Object],[object Object],[object Object]
( on online encyclopedia that consists purely of articles contributed by visitors/members. As of July 23, 2008 it had 2,468,519 articles contributed by volunteers around the world since January 15, 2001.  ) ,[object Object],[object Object],[object Object]
Comparison The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study shows.  –  BBC NEWS Thursday, 15 December 2005
What happens when websites extend beyond the enterprise?
A community is born.
People interacting and building your websites increases their “buy in” of the brand = increased ownership of product
Why don’t more enterprises do this?
FEAR! -Loss of Control -Possible brand inconsistency -Flamers/Online Trolls
Unless…
[object Object],[object Object],[object Object],[object Object],[object Object]
LoudClick Enterprise A system to build websites together and achieve a common goal.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LoudClick Enterprise Allows your enterprise to capitalize on the participation culture without losing control of your brand.
 
Contact us today. [email_address] 612-216-1731

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