20 Improved Questions on the 22 Chapter Assignment
•
2 j'aime•1,044 vues
Improved questions on the 22 Chapter Assignment.
![Improved Questions to Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (10)
Similaire à 20 Improved Questions on the 22 Chapter Assignment
Similaire à 20 Improved Questions on the 22 Chapter Assignment (20)
Plus de Louie Mark Quizon
Plus de Louie Mark Quizon (6)
Dernier
Dernier (20)
20 Improved Questions on the 22 Chapter Assignment
- 1. 20 Improved Questions on the 22 Chapter Assignment Louie Mark Quizon April 29, 2011 http://louiemarkquizon.blogspot.com
- 7. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan/Louie Mark Quizon April 2011 http://louiemarkquizon.blogspot.com
- 10. New Consumer Capabilities Substantial increase in buying power Greater variety of available goods & services Great amount of information Greater ease in interacting and placing & receiving orders Ability to compare notes on products & services Amplified voice to influence public opinion http://louiemarkquizon.blogspot.com
- 13. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada/Louie Mark Quizon April 15, 2011 1/73 http://louiemarkquizon.blogspot.com
- 16. Ansoff’s Product – Market Expansion Grid 41/73 Market-penetration strategy Product-development strategy Market-development strategy Diversification strategy Current Products New Products Current Markets New Markets Source: 13 th Edition, Marketing Management, Kotler & Keller http://louiemarkquizon.blogspot.com
- 21. Examples 46/73 Question 7: Macbook Pro Iphone Ipad Ipod http://louiemarkquizon.blogspot.com
- 24. TOP 10 Learning Questions for (Chapter 2 Developing Marketing Strategies and Plans) Sue Ann Silubrico/Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com
- 27. What are Marketing Alliances? 47 Product or Services Alliances Promotional Alliances Logistics Alliances Pricing Collaborations Reference : Philip Kotler’s Marketing Management 13 th Edition http://louiemarkquizon.blogspot.com
- 31. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana/Louie Mark Quizon April 2011 http://louiemarkquizon.blogspot.com
- 37. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/Louie Mark Quizon 15th April ’2011 http://louiemarkquizon.blogspot.com
- 41. In simple random sample, every unit from the frame has an equal chance of being selected! http://louiemarkquizon.blogspot.com
- 42. Cluster sampling: Population is divided into several “clusters,” each representative of the population. A common application of cluster sampling involves election exit polls, where certain election districts are selected and sampled http://louiemarkquizon.blogspot.com
- 43. In stratified random sample, the population is divided into mutually exclusive groups and random samples are drawn from each group This is a common technique when sampling population of voters, stratifying across racial or socio-economic lines. http://louiemarkquizon.blogspot.com
- 46. TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com
- 54. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon/Louie Mark Quizon 15 April 2011 http://louiemarkquizon.blogspot.com
- 61. Chapter 8 Identifying Market Segments &Targets Sheilanor C. Turingan/Louie Mark Quizon April 14, 2011 TOP 10 Learning Questions for http://louiemarkquizon.blogspot.com
- 64. Identifying Behavioral Variables BEHAVIORAL SEGMENTATION Occasions Benefits User status Usage rate Buyer-readiness Loyalty Status Attitude http://louiemarkquizon.blogspot.com
- 65. Behavioral Segmentation Assessing Brand Loyalty Hard-core Loyals - can help identify strengths Split Loyals –can help identify competitors Shifting Loyals – can help identify weaknesses Switchers – can help correct weaknesses http://louiemarkquizon.blogspot.com
- 68. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/Louie Mark Quizon April 2011 http://louiemarkquizon.blogspot.com
- 75. TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray/Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com
- 78. How the market evolves… Concept 10: Market Evolution Stages Stage 1: EMERGENCE Stage 2: GROWTH Stage 3: MATURITY Stage 4: DECLINE http://louiemarkquizon.blogspot.com
- 81. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/Louie Mark Quizon April 2011 http://louiemarkquizon.blogspot.com
- 84. What determines market segment? Michael Porter’s Five Forces http://louiemarkquizon.blogspot.com
- 90. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/Louie Mark Quizon April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://louiemarkquizon.blogspot.com
- 94. Concept 7: Increase Sales % thru Product Line Analysis http://louiemarkquizon.blogspot.com
- 102. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao/Louie Mark Quizon April 2011 http://louiemarkquizon.blogspot.com
- 105. Characteristics of Services 6 Intangibility Inseparability Variability Perishability http://louiemarkquizon.blogspot.com
- 106. Perishability: Characteristic of a service 6 One of the other major characteristics of service is that they cannot be stored for later use or sale - Perishability . When the demand is steady, then service Perishability is not a problem but the service sector face a huge problem when the demand fluctuates. http://louiemarkquizon.blogspot.com
- 109. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza/Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com
- 112. Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN From Philip Kotler’s, Marketing Management, 13 th Edition http://louiemarkquizon.blogspot.com
- 113. From Philip Kotler’s, Marketing Management, 13 th Edition Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY $50.00 $16.99 Trattoria Steaks-to-Go http://louiemarkquizon.blogspot.com
- 116. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/Louie Mark Quizon April 14, 2011 http://louiemarkquizon.blogspot.com
- 122. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao/Louie Mark Quizon April. 2011 TOP 10 Learning Question for http://louiemarkquizon.blogspot.com
- 129. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/Louie Mark Quizon April 14, 2011 http://louiemarkquizon.blogspot.com
- 132. Classification of advertising objectives according to their aim: http://louiemarkquizon.blogspot.com
- 133. Classification of advertising objectives according to their aim: http://louiemarkquizon.blogspot.com
- 136. TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong/Louie Mark Quizon April 2011 http://louiemarkquizon.blogspot.com
- 139. In setting your advertising budget… Reference: Philip Kotler’s Marketing Management, 13 th edition http://louiemarkquizon.blogspot.com
- 140. Remember CAMPS! Reference: Philip Kotler’s Marketing Management, 13 th edition http://louiemarkquizon.blogspot.com
- 141. Higher competition = Higher budget requirements C ompetition Advertising Budget http://louiemarkquizon.blogspot.com
- 142. Higher advertising frequency = Higher budget requirements A dvertising Frequency Advertising Budget http://louiemarkquizon.blogspot.com
- 143. Higher market share = Lower budget requirements M arket Share Advertising Budget http://louiemarkquizon.blogspot.com
- 144. Higher product substitutability = Higher budget requirements P roduct Substitutability Advertising Budget http://louiemarkquizon.blogspot.com
- 145. Earlier stage in PLC = Higher budget requirements P roduct Life Cycle Advertising Budget http://louiemarkquizon.blogspot.com
- 148. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L./Louie Mark Quizon April 14, 2011 http://louiemarkquizon.blogspot.com
- 151. 5 Modes Of Entry Into Foreign Markets Direct Exporting Licensing Direct Investments Joint venture Indirect Exporting Level of Commitment, Risk, Control, Profit Potential http://louiemarkquizon.blogspot.com
- 155. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/Louie Mark Quizon April 14, 2011 http://louiemarkquizon.blogspot.com
- 158. STEPS for better Marketing Profitability Control / Analysis Assign functional expenses to marketing entities Identify functional expenses Prepare a profit-and-loss statement for each marketing entity http://louiemarkquizon.blogspot.com
- 159. Step 1: Identify functional expenses http://louiemarkquizon.blogspot.com Sales 60 Cost of goods sold 39 Gross Margin 21 Expenses Salaries 9.3 Rent 3 Supplies 3.5 15.8 Net Profit 5.2
- 160. Step 2: Assign functional expenses to marketing entities http://louiemarkquizon.blogspot.com Natural Accounts Total Selling Advertising Packing & Delivery Billing & Collecting Salaries 9.3 5.1 1.2 1.4 1.6 Rent 3 - 0.4 2 0.6 Supplies 3.5 0.4 1.5 1.4 0.2 15.8 5.5 3.1 4.8 2.4
- 161. Step 2: take note of the totals of each marketing entities http://louiemarkquizon.blogspot.com Natural Accounts Total Selling Advertising Packing & Delivery Billing & Collecting Salaries 9.3 5.1 1.2 1.4 1.6 Rent 3 - 0.4 2 0.6 Supplies 3.5 0.4 1.5 1.4 0.2 15.8 5.5 3.1 4.8 2.4
- 162. Step 3: Prepare a profit-and-loss statement for each marketing entity http://louiemarkquizon.blogspot.com Channel Type Selling Advertising Packing & Delivery Billing & Collection Hardware 0.2 0.05 0.05 0.05 Garden Supply 0.065 0.02 0.021 0.021 Department stores 0.01 0.03 0.009 0.09 0.275 0.1 0.08 0.08 Functional expenses 5.5 3.1 4.8 2.4 divide by no. Of units 0.275 0.1 0.08 0.08 Equals 0.02 0.031 0.06 0.03
- 163. Step 3: Use the totals derived in step 2 http://louiemarkquizon.blogspot.com Channel Type Selling Advertising Packing & Delivery Billing & Collection Hardware 0.2 0.05 0.05 0.05 Garden Supply 0.065 0.02 0.021 0.021 Department stores 0.01 0.03 0.009 0.09 0.275 0.1 0.08 0.08 Functional expenses 5.5 3.1 4.8 2.4 divide by no. Of units 0.275 0.1 0.08 0.08 Equals 0.02 0.031 0.06 0.03
- 164. Step 3 will derive an amount PER Marketing Expense (channel type) http://louiemarkquizon.blogspot.com Channel Type Selling Advertising Packing & Delivery Billing & Collection Hardware 0.2 0.05 0.05 0.05 Garden Supply 0.065 0.02 0.021 0.021 Department stores 0.01 0.03 0.009 0.09 0.275 0.1 0.08 0.08 Functional expenses 5.5 3.1 4.8 2.4 divide by no. Of units 0.275 0.1 0.08 0.08 Equals 0.02 0.031 0.06 0.03
- 165. The amounts derived will now be used for analysis per department http://louiemarkquizon.blogspot.com Hardware Garden Supply Dept. Stores Whole Company Sales 30 10 20 60 Cost of goods sold 19.5 6.5 13 39 Gross Margin 10.5 3.5 7 21 Expenses Selling 0.02 per call 4 1.3 0.2 5.5 Advertising 0.031 per ad 1.55 0.62 0.93 3.1 Packing & Delivery 0.06 per order 3 1.26 0.54 4.8 Billing 0.03 per order 1.5 0.63 0.27 2.4 Total Expenses 10.05 3.81 1.94 15.8 Net Profit / Loss 0.45 -0.31 5.06 5.2
- 166. it will show which department results to net loss http://louiemarkquizon.blogspot.com Hardware Garden Supply Dept. Stores Whole Company Sales 30 10 20 60 Cost of goods sold 19.5 6.5 13 39 Gross Margin 10.5 3.5 7 21 Expenses Selling 0.02 per call 4 1.3 0.2 5.5 Advertising 0.031 per ad 1.55 0.62 0.93 3.1 Packing & Delivery 0.06 per order 3 1.26 0.54 4.8 Billing 0.03 per order 1.5 0.63 0.27 2.4 Total Expenses 10.05 3.81 1.94 15.8 Net Profit / Loss 0.45 -0.31 5.06 5.2
- 172. 20 Improved Questions on the 22 Chapter Assignment Louie Mark Quizon April 29, 2011 http://louiemarkquizon.blogspot.com