The document discusses blogging for business. It begins by defining what a blog is - a website where items are regularly posted in reverse chronological order. Examples are given of successful business blogs, such as Caterpillar and Starbucks. The benefits of blogging for business are then outlined, including solving customer problems, getting new product ideas, increasing sales and brand awareness. Tips are provided on how to blog effectively for business purposes.

1. Blogging
louiesison.com | pampangadirectory.net | oneminuteplus.com
for Business
Gdays Pampanga | April 26, 2014 | Angeles City

2. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS

3. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
WHO AM I?

4. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTED
IN BLOGGING?

5. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTED
IN BLOGGING?

6. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTED
IN BLOGGING?

7. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTED
IN BLOGGING?

8. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTED
IN BLOGGING?

9. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
WHY SHOULD YOU
LISTEN TO ME?

10. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS

11. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
AUDIENCE CHECK

12. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
OBJECTIVES
Define what a blog is
Show examples of successful blogs
Explain the benefits of blogging for business
Tips on how to blog for business

13. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Define what a blog is
WEB + LOG
WEBLOG
BLOG

14. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Define what a blog is
WEB + LOG
WEBLOG
BLOG“Hello world!
I’m BLOG.”

15. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Define what a blog is
A blog is a website in which items are posted on a regular basis and
displayed in reverse chronological order.
Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”.
Individual articles on a blog are called “blog posts,” “posts” or “entries”.
A person who posts these entries is called a “blogger”.
Source: en.wikipedia.org/wiki/Blog
A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files).
Blogs use a conversational style of documentation.
Often blogs focus on a particular “area of interest” also known as niche.

16. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Define what a blog isShow examples of successful blogs
ebizmba.com/articles/blogs Top 10 Blogs

17. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Show examples of successful blogsProvide the benefits of blogging for business
“WHY SHOULD YOU
START BLOGGING
FOR BUSINESS?”

18. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Provide the benefits of blogging for business
1. Solve problems and build a loyal community
caterpillar.lithium.com/caterpillar/

19. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
2. Get new product development through engagement
mystarbucksidea.force.com/apex/ideaHome

20. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
3. Personal involvement from a real executive
blogs.marriott.com/

21. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
4. Increase sales through engagement
wegmans.com/blog

22. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
5. Listen to customers and create content from their needs
manpowerblogs.com/

23. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
6. Brand awareness
gereports.com/

24. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
7. Gather customer-generated content from their passion
fiskateers.com/blog/

25. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
8. Compelling content to align with tangible business objectives
blog.wholefoodsmarket.com/

26. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
9. Express customer delight
blogsouthwest.com/

27. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Give examples of successful blogsProvide the benefits of blogging for business
Other beneficial reason why you should blog
Blog fuels SEO
Direct communication channel
It gives your company a voice
Blogs share your expertise
It creates free PR

28. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Provide the benefits of blogging for businessTips on how to blog for business

29. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Thank you!

30. louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Louie R. Sison
louiesison@gmail.com
twitter.com/imlouiesison | facebook.com/dreamhousewebsolutions
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