1. What did you know before looking at the newspaper layout, design and
content?
To start my research I decided to measure the metro newspaper. I measured
its main headline, the columns length and width, the main photograph, an
advertisement size and the plugs size. I also looked at the Bromley times and
the suns conventions. I then came to the decision to use the suns conventions
of a 3 column newspaper as I felt mine was more of a lower class paper and
not an intelligent one with lots of information.
As advertisements will be the main funding of my newspaper, they will take up
40% of my paper. As it is aimed for young girls and women, and is in the
fashion and beauty genre I decided to have a big advertisement on the first
page about a new mascara brand which is out at the moment, and on the
second page I will have the weather and fashion and model advertisements. I
decided to have the weather on the second page as through my research I
found that it was a popular and a usual thing to have in a paper on the second
page.
My plug is of 2 different pictures of the stories inside the newspaper, it will
hopefully catch the reader’s eye and want them to pick the paper up and find
out what’s inside. I also found that the metro had a gutter space of 0.5cm; I
decided to stick with that layout.
As my newspaper is about fashion and beauty I was worried that I would go
off track and my newspaper would end up looking like a magazine, so I made
sure I stuck to the normal conventions of a newspaper and not change too
much as I knew this would make my newspaper a success.
What do you think of your newspaper, do the poster and radio advert
sell your newspaper and fit in as one brand?
While carrying out my research and planning, I was carefully considering and
thinking about how I was going to make sure all my tasks inked together to
make the audience and consumers understand the product.
Both of the 2 pages of my newspaper consist of a professional looking layout
of 3 columns. My main image on the first page was of a young upcoming
model from Bromley; her story is about her life and her struggle to get through
her illness as a young child which motivated her to become a successful
model. My second story is about a photographer.

2. The target audience of my newspaper is aimed at young women and girls who
are interested in fashion and beauty. I stuck to this genre throughout my brand
by using the same colour scheme, which is pink with white writing. I also used
a girl’s voice for my radio advert. The research I did for my radio advert was
hard as not many newspapers have adverts as it is very costly, so I mainly
looked at magazine adverts such as OK and look magazine which is more of
the same genre as my newspaper.
Poster:
I kept to the colour scheme of my newspaper which is pink and white.
In my research I found a few different effects which made the different posters
I researched unique and stand out, I wanted my poster to have the same
effect. Using photoshop I created these same effects and changed them to
suit my genre and target audience. I decided to go with a pink gradient over a
picture of a model which covered the whole of my poster. I thought by having
this pink gradient would make it different to all the other posters and make it
stand out to my target audience which is young women. I also researched the
font I was going to use carefully and used a website called www.dafont.com to
help me find it.
As my newspaper is free I made sure it was bold written on my poster, bold
and bright so my readers could see it clearly. I also had other relevant
information on my poster to show the readers what my newspaper is exactly
about and where they can find it.
Radio:
I wanted to keep my radio advert young, informative and short. I wanted it to
make people want to listen and buy my newspaper.
In the script I decided to incorporate the word ‘In’ as much as I could as its the
name of my newspaper. To show the genre of my newspaper I used a girls
voice and a young, cool song by Rihanna, who is a popular and young singer
at the moment.
I used the programme ‘garage band’ to create and edit my advert. As I wasn’t
very experienced with this programme I did find creating my advert quite
challenging.

3. What have you learnt from your audience feedback?
I found the audience feedback I have received useful through the
development of my final product. Most of my feedback was positive but I also
received some constructive criticism which helped me to develop and better
my newspaper.
I asked my family at home, friends and teachers to give comments about my
paper. I used different techniques to get this feedback, I created a group on
facebook so the public could give comments. I also printed out my newspaper
at school and asked the teachers and my school friends to comment on sticky
posts.
Everyone in my class was given the grade criteria and we had to grade our
product and everyone elses using this criteria, which also gave me a boost to
how I can develop my newspaper even more.

4. How did you use new media technologies in the construction, research
and planning and evaluation stages?
New media technologies have helped me a lot through the development and
creation of my products.
For my research I looked at different online newspapers such as the guardian
and the metro, also the sun. I looked at the layout and the colour schemes
and conventions. I wanted to see the difference between their online papers
compared to their hard copies. The benefit of the online papers is it was also
easier to look through all the information as you could see what you wanted
when you wanted.
www.slideshare.net I used to upload different images or texts, I found it was
an easier and more interesting and tidy way of uploading posts. Slideshare
has made my blogspot look more professional and creative.
www.Blogger.com is a programme I have used throughout my project and
allows me to upload the development of my work. Blogger allows my teacher
to view and access my work and give feedback to help with the development
of my work.
www.soundcloud,com was another new media technology I used to upload my
radio advert. It’s an easy way for my teacher and anyone who views my
blogspot to listen to my radio advert.