Raising a seed round is an accomplishment in itself, but it’s also the very beginning of a long story of ups and down in a startup journey. As Mikkel Svanne, CEO of Zendesk, emphasized at P9 Founder SaaScamp last year, the playbook changes entirely from 0–10k MRR, from 10k to 1M of MRR, from 1M to 10M, and from 10 to 100M when it comes to a SaaS business. Kolja at Delivery Hero would probably see it similarly for Marketplace businesses.
The presentation below focuses on this second stage: from 10k to 100k MRR for SaaS , or from 100k GMV to 500k GMV for marketplaces.
It consists of 9 parts, each of which tackles a specific topic: planning, target metrics for Series A, team and culture building, marketing and sales strategies, tech scaling, investors relationship and… fundraising strategies at the Series A stage.