DM Event Facebook Ecosystem 2

•Télécharger en tant que PPTX, PDF•

0 j'aime•264 vues

loukerner4

Technologie Business

DM Event: The Facebook Ecosystem Speaker Series 2

web
mobile
Lou Kerner
Michael Scissons - Syncaps
Justin Kistner - Webtrends

© 2012 Webtrends, All Rights Reserved.
social
February 8, 2012

|1

Justin Kistner
February 8th, 2012

© 2012 Webtrends, All Rights Reserved.

Social shift

2008 2011

Twitter
LinkedIn
Tumblr
MySpace

Facebook
© 2012 Webtrends, All Rights Reserved. |3

Social shift

2008 2011

Method: Publishing Method: Campaigns

Media: Owned and Earned Media: Paid

Metrics: Mentions, Share of Metrics: Impressions, CTR,
Voice, Sentiment, etc. CPA, Conversions, etc.

Tools: Monitoring, CMSs, Tools: Ad Manager, App
communication clients, etc. Builder, Analytics, etc.

© 2012 Webtrends, All Rights Reserved. |4

Facebook’s ad network is growing 125% faster
than Google’s did

web
mobile
© 2012 Webtrends, All Rights Reserved.
social |5

Ads to fans

.05% Avg. CTR of ads to non-fans

.35% Avg. CTR of ads to fans

© 2012 Webtrends, All Rights Reserved. |6

The new list marketing

© 2012 Webtrends, All Rights Reserved. |7

Performance social campaigns

Like
Ad

App

Post

Tweet
Site

Email

© 2012 Webtrends, All Rights Reserved. |8

The truth about wall posts

web
EdgeRank mobile
© 2012 Webtrends, All Rights Reserved.
social
|9

Engagement Examples

3.1M fans

High

Low

© 2012 Webtrends, All Rights Reserved. | 10

Recommandé

The Web, Social Media & Your Business StrategySean Clark

CHINESE (Simplified) hillary clinton stingersVogelDenise

082512 us supreme court response (ESPERANTO)VogelDenise

092909 EMAIL TO OLYMPIC COMMITTEE (LATVIAN)VogelDenise

072712 usa ku klux klan runned government - hindiVogelDenise

072712 usa ku klux klan runned government - swahiliVogelDenise

BARACK OBAMA- UNDERSTANDING WILLIE LYNCH (Japanese)VogelDenise

Korean thank you to republic of ecuador (asylum of julian assange)VogelDenise

Recommandé

The Web, Social Media & Your Business StrategySean Clark

CHINESE (Simplified) hillary clinton stingersVogelDenise

082512 us supreme court response (ESPERANTO)VogelDenise

092909 EMAIL TO OLYMPIC COMMITTEE (LATVIAN)VogelDenise

072712 usa ku klux klan runned government - hindiVogelDenise

072712 usa ku klux klan runned government - swahiliVogelDenise

BARACK OBAMA- UNDERSTANDING WILLIE LYNCH (Japanese)VogelDenise

Korean thank you to republic of ecuador (asylum of julian assange)VogelDenise

Latvian thank you to republic of ecuador (asylum of julian assange)VogelDenise

Russian thank you to republic of ecuador (asylum of julian assange)VogelDenise

Απολογισμός Δήμου Χερσονήσου 2011-2014, Δελτία ΤύπουMy Chersonissos

MALCOLM X - AFRAID TO BLEED (The DIFFERENCE BETWEEN Black Revolution & Negro ...VogelDenise

020915 PUBLIC RELEASE EEOC CHARGE AGAINST 1ST HERITAGE CREDIT (Ukrainian)VogelDenise

REBUTTAL TO 093015 BANKRUPTCY COURT FRIVOLOUS FINAL JUDGMENT - SHELLACKING 10...VogelDenise

Obama read my lips -obama fraudgate (russian)VogelDenise

Obama read my lips -obama fraudgate (haitian creole)VogelDenise

031816 - WORLD NEWS RELEASE (Amharic)VogelDenise

Obama read my lips -obama fraudgate (telugu)VogelDenise

091815 - TOWNSEND BANKRUPTCY HEARING (FINNISH)VogelDenise

Presentation1Rizka Hanar

Preparing For The Future Of Social MediaCharlene Li

Driving Real ROI With FacebookJulie Hansen

Social Media PresentationWilliam Mills Agency

Create and execute a Social Strategy - WorkshopStephen Jio

Trendrr world summit_TrendrrDavidHo

Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee

Webtrends Website UpdateMichael Ricci

10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing StrategyWill Gladhart Consulting, LLC

Social media forum - Gavin HeatonConnecting Up

Social Media Marketing Made Simple NCMNeoCloud Marketing, LLC

Contenu connexe

En vedette

Latvian thank you to republic of ecuador (asylum of julian assange)VogelDenise

Russian thank you to republic of ecuador (asylum of julian assange)VogelDenise

Απολογισμός Δήμου Χερσονήσου 2011-2014, Δελτία ΤύπουMy Chersonissos

MALCOLM X - AFRAID TO BLEED (The DIFFERENCE BETWEEN Black Revolution & Negro ...VogelDenise

020915 PUBLIC RELEASE EEOC CHARGE AGAINST 1ST HERITAGE CREDIT (Ukrainian)VogelDenise

REBUTTAL TO 093015 BANKRUPTCY COURT FRIVOLOUS FINAL JUDGMENT - SHELLACKING 10...VogelDenise

Obama read my lips -obama fraudgate (russian)VogelDenise

Obama read my lips -obama fraudgate (haitian creole)VogelDenise

031816 - WORLD NEWS RELEASE (Amharic)VogelDenise

Obama read my lips -obama fraudgate (telugu)VogelDenise

091815 - TOWNSEND BANKRUPTCY HEARING (FINNISH)VogelDenise

Presentation1Rizka Hanar

En vedette (12)

Latvian thank you to republic of ecuador (asylum of julian assange)

Russian thank you to republic of ecuador (asylum of julian assange)

Απολογισμός Δήμου Χερσονήσου 2011-2014, Δελτία Τύπου

MALCOLM X - AFRAID TO BLEED (The DIFFERENCE BETWEEN Black Revolution & Negro ...

020915 PUBLIC RELEASE EEOC CHARGE AGAINST 1ST HERITAGE CREDIT (Ukrainian)

REBUTTAL TO 093015 BANKRUPTCY COURT FRIVOLOUS FINAL JUDGMENT - SHELLACKING 10...

Obama read my lips -obama fraudgate (russian)

Obama read my lips -obama fraudgate (haitian creole)

031816 - WORLD NEWS RELEASE (Amharic)

Obama read my lips -obama fraudgate (telugu)

091815 - TOWNSEND BANKRUPTCY HEARING (FINNISH)

Presentation1

Similaire à DM Event Facebook Ecosystem 2

Preparing For The Future Of Social MediaCharlene Li

Driving Real ROI With FacebookJulie Hansen

Social Media PresentationWilliam Mills Agency

Create and execute a Social Strategy - WorkshopStephen Jio

Trendrr world summit_TrendrrDavidHo

Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee

Webtrends Website UpdateMichael Ricci

10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing StrategyWill Gladhart Consulting, LLC

Social media forum - Gavin HeatonConnecting Up

Social Media Marketing Made Simple NCMNeoCloud Marketing, LLC

Introducing the New Look for Company PagesLinkedIn

A Brave New World - Where Conference KeynoteCharlene Li

Social Media and the Energy Industry May 2012DEER digital

Vivaki Social PR WorkshopMichoel Ogince

What Law Firms Need to Know About Their ClientsJayne Navarre

Qualitative Rewards of Social Media - Stephen Jio, DellStephen Jio

Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |Enterprise Ireland

What the Heck is SoLoMo?Fathom: A Digital Marketing Agency

Introduction to Social Media for Business Use 291112WMG, University of Warwick

Social media event ppt show -Maria Ebro Christensen

Similaire à DM Event Facebook Ecosystem 2 (20)

Preparing For The Future Of Social Media

Driving Real ROI With Facebook

Social Media Presentation

Create and execute a Social Strategy - Workshop

Trendrr world summit_

Media on the Move :: Putting the Brand in the Palm of Consumers

Webtrends Website Update

10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy

Social media forum - Gavin Heaton

Social Media Marketing Made Simple NCM

Introducing the New Look for Company Pages

A Brave New World - Where Conference Keynote

Social Media and the Energy Industry May 2012

Vivaki Social PR Workshop

What Law Firms Need to Know About Their Clients

Qualitative Rewards of Social Media - Stephen Jio, Dell

Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |

What the Heck is SoLoMo?

Introduction to Social Media for Business Use 291112

Social media event ppt show -

Dernier

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55

Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik

IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge

Boost PC performance: How more available memory can improve productivityPrincipled Technologies

Understanding the Laravel MVC ArchitecturePixlogix Infotech

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

Scaling API-first – The story of a global engineering organizationRadu Cotescu

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix

How to convert PDF to text with Nanonetsnaman860154

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent

Salesforce Community Group Quito, Salesforce 101Paola De la Torre

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

Google AI Hackathon: LLM based Evaluator for RAGSujit Pal

Dernier (20)

Data Cloud, More than a CDP by Matt Robison

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...

Injustice - Developers Among Us (SciFiDevCon 2024)

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Boost PC performance: How more available memory can improve productivity

Understanding the Laravel MVC Architecture

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

CNv6 Instructor Chapter 6 Quality of Service

Breaking the Kubernetes Kill Chain: Host Path Mount

Scaling API-first – The story of a global engineering organization

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi

My Hashitalk Indonesia April 2024 Presentation

Swan(sea) Song – personal research during my six years at Swansea ... and bey...

How to convert PDF to text with Nanonets

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...

Salesforce Community Group Quito, Salesforce 101

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

08448380779 Call Girls In Friends Colony Women Seeking Men

Google AI Hackathon: LLM based Evaluator for RAG

DM Event Facebook Ecosystem 2

4. Social shift 2008 2011 Method: Publishing Method: Campaigns Media: Owned and Earned Media: Paid Metrics: Mentions, Share of Metrics: Impressions, CTR, Voice, Sentiment, etc. CPA, Conversions, etc. Tools: Monitoring, CMSs, Tools: Ad Manager, App communication clients, etc. Builder, Analytics, etc. © 2012 Webtrends, All Rights Reserved. |4