This presenations attemps to answer the question How does social media change business. The question i really tough - in this deck, you can find 5 direction that can be considered.
2. Let's start withdefinitionsSocialmedia vs. Socialnetworks
Are IM apps likeWhatsApp, Skype orViberregarded as SocialMedia?
SocialMedia
SocialNetworks
DiscussionForums
Photoand Video Sharing
Comments
Blogs
Reviews
Facebook
Twitter
Google+
Foursquare
Lide.cz
FinExpert
Omlazeni
Babinet
YouTube
Stream.cz
Flickr
Rajče.cz
Galerie.cz
iDnes.cz
Novinky.cz
Měšec.cz
Blogger
Medium.com
Wordpress
Blog.cz
Estranky.cz
Heureka
Eshopy
Scuk.cz
TripAdvisor
Hotels.com
3. Let's start withdefinitions"Doingbusiness" as sellingto people
•Itis not about marketing anymore–business model and other parts of business becamea marketing tool
•Scale –I try to look at the topic from both the small and big scale ofbusiness
•B2B issligthlydifferent, willbecoveredpartly
25. Toolsforbusiness beforeand now
Before
After
Advertisingwassoooexpensive
Nowyoucanbuyadson Facebook etc.
Reachingnichesegmentswasalmostimpossiblebeforedata fromsocialmedia and geolocation
Withinseveralclicks, youcanset up a campaigntargetingvariousbehavioralorinterest-basedsegments
Websitecouldbedone onlybyprofessionals
Just useWordpressorSquarespace
Businessintelligencetoolswereonlyfromcorporateworld
Nowtheyare accessible(not cheap) withQlik, KlipfolioorGoodData
Many others: Google Analytics, Hootsuite, NodeXL, Open Refine, PHP, APIs, …
29. „It‘sjust a metadata“
“It does not collect the content of any communication, nor do the records include names or locations. The NSA only collects the type of information found on a telephone bill: phone numbers of calls placed and received, the time of the calls and duration."