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SEARCH ENGINE
OPTIMIZATION
Prepared by: PhuQuy Nguyen
Website: www.toiyeudigital.com
/index/
SEO là gì? Tại sao làm SEO?
www.toiyeudigital.com/seo-la- gi-lam-seo-la-lam-gi/
Chúng ta lại trở lại với 1 từ khóa “so hot” trong thế giới digital marketing, đó là SEO, một số đọc là
Sờ-eo-seo, chuyên nghiệp hơn thì đọc là Ét-Xi-Ô, yêu tiếng Việt thì đọc là Tối ưu hóa công cụ tìm
kiếm. Vậy SEO là gì, chúng ta vẫn thường nghe là làm SEO, làm SEO là làm gì?.
Quy Trình SEO – 6 bước để bức Top Google
www.toiyeudigital.com/Quy-trinh-lam-SEO-6-buoc-de-buc-top-
google/
Định nghĩa SEO thì đơn giản, nhưng bắt tay vào làm thì có rất nhiều công đoạn, đầu tư thời gian,
công sức và tiền bạc là điều tất yếu nếu muốn bức top vào google trang đầu. 6 bước toàn diện để
thực hiên SEO như sau:
SEO là gì?
ONPAGE
SEO
OFFPAGE
SEO
BỨC TOP
Tại sao phải làm SEO?
Hiệuquảlớnhơn
SEO Trong 6 bước
Kiểm định Site
Mục tiêu, kế
hoạch SEO
Nghiên cứu từ
khóa
Tối ưu hóa trên
Site - Onpage
Tối ưu hóa
ngoài site –
Offpage
Kiểm soát, Đánh
giá, Duy trì
1
2
3
4
5
6
Kiểm định Site1
Mục tiêu, kế hoạch SEO2
TĂNG TRUY CẬP
TĂNG DOANH THU
XÂY DỰNG THƯƠNG HIỆU
TÌM KHÁCH HÀNG (LEADS)
KIỂM SOÁT DANH TIẾNG
TÁC ĐỘNG TƯ TƯỞNG
THỜI GIAN
NGÂN SÁCH
ACTION
PLAN
TỪ KHÓA
LÀ CẦU NỐI
Site
Nghiên cứu, lựa chọn từ khóa3
Tối ưu hóa On-Page4 Nội dung
<HTML>
<TITLE>
<META>
<LINK>
ALT, H1, H2 TAGS
Đạt chuẩn
Google, Bing
Content is King
Tối ưu hóa Off-Page5 Đi BackLink
WP, Blogpost
G+, Facebook
Voz, webtretho
Paid Link
Commenting
Trỏ tới trang gốc
Backlink is Queen
Kiểm soát, đánh giá, duy trì6
Vị trí từ khóa
Lượng visits
Tỉ lệ chuyển đổi
Traffic trên từ khóa
Kiểm soát Backlink
Dư luận tiêu cực
Kiểm tra vi phạm
Prepared by: PhuQuy Nguyen
Đọc bài viết chuyên sâu tại:
http://toiyeudigital.com/seo-la-gi-lam-gi-6-buoc-
seo-tu-a-den-z/

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SEO là gì? Làm gì? 6 bước thực hiện SEO toàn diện từ A đến Z

  • 1. SEARCH ENGINE OPTIMIZATION Prepared by: PhuQuy Nguyen Website: www.toiyeudigital.com
  • 2. /index/ SEO là gì? Tại sao làm SEO? www.toiyeudigital.com/seo-la- gi-lam-seo-la-lam-gi/ Chúng ta lại trở lại với 1 từ khóa “so hot” trong thế giới digital marketing, đó là SEO, một số đọc là Sờ-eo-seo, chuyên nghiệp hơn thì đọc là Ét-Xi-Ô, yêu tiếng Việt thì đọc là Tối ưu hóa công cụ tìm kiếm. Vậy SEO là gì, chúng ta vẫn thường nghe là làm SEO, làm SEO là làm gì?. Quy Trình SEO – 6 bước để bức Top Google www.toiyeudigital.com/Quy-trinh-lam-SEO-6-buoc-de-buc-top- google/ Định nghĩa SEO thì đơn giản, nhưng bắt tay vào làm thì có rất nhiều công đoạn, đầu tư thời gian, công sức và tiền bạc là điều tất yếu nếu muốn bức top vào google trang đầu. 6 bước toàn diện để thực hiên SEO như sau:
  • 4. Tại sao phải làm SEO? Hiệuquảlớnhơn
  • 5. SEO Trong 6 bước Kiểm định Site Mục tiêu, kế hoạch SEO Nghiên cứu từ khóa Tối ưu hóa trên Site - Onpage Tối ưu hóa ngoài site – Offpage Kiểm soát, Đánh giá, Duy trì 1 2 3 4 5 6
  • 7. Mục tiêu, kế hoạch SEO2 TĂNG TRUY CẬP TĂNG DOANH THU XÂY DỰNG THƯƠNG HIỆU TÌM KHÁCH HÀNG (LEADS) KIỂM SOÁT DANH TIẾNG TÁC ĐỘNG TƯ TƯỞNG THỜI GIAN NGÂN SÁCH ACTION PLAN
  • 8. TỪ KHÓA LÀ CẦU NỐI Site Nghiên cứu, lựa chọn từ khóa3
  • 9. Tối ưu hóa On-Page4 Nội dung <HTML> <TITLE> <META> <LINK> ALT, H1, H2 TAGS Đạt chuẩn Google, Bing Content is King
  • 10. Tối ưu hóa Off-Page5 Đi BackLink WP, Blogpost G+, Facebook Voz, webtretho Paid Link Commenting Trỏ tới trang gốc Backlink is Queen
  • 11. Kiểm soát, đánh giá, duy trì6 Vị trí từ khóa Lượng visits Tỉ lệ chuyển đổi Traffic trên từ khóa Kiểm soát Backlink Dư luận tiêu cực Kiểm tra vi phạm
  • 12. Prepared by: PhuQuy Nguyen Đọc bài viết chuyên sâu tại: http://toiyeudigital.com/seo-la-gi-lam-gi-6-buoc- seo-tu-a-den-z/