3. India Capital- New Delhi Financial capital- Mumbai Borders: West- Pakistan, Arabian Sea North-China, Nepal, East- Bangladesh, Bhutan, Bay of Bengal South- Indian Ocean
5. Historical place of India World’s largest, oldest and continuous civilization Fastest growing economy Largest English speaking nation Religion- Hinduism, Buddhism Jainism, and Sikhism Education- World’s first University - 4th century BC First medical school- 2500 years ago Language- Sanskrit is mother of all European languages. English was derived from European languages. Economy- Before invasion of British, India was the wealthiest country in world controlling around 35% of world’s economy Math- “0”, Period of a year, calculus, pie, algebra, arithmetic, Trigonometry decimal and place value system Others- Wireless communication, navigation system, Dam irrigation system, Surgery 3rd country in world to built supercomputer Chess- name “ashtapada”
7. Geographical Facts 1.3 sq. million miles(US- 3.5 sq. million miles) 7th largest country in the world(US- number 3) 54% land is vulnerable to earthquakes Coastline extends up-to 4,340 miles(US- 12,383).
10. Population Age Structure 0-14: 5% 15-64: 64% 65+:31% Work Force 516.4 Million Unemployment rate: 7.2%
11. Human capital Largest English speaking population 2nd largest group of software developer IT industry- $14 billion: growing at 50%/year Sends more number of students to the US. Strong scientific and technical manpower 100,000 IT professionals added every year 255 Fortune 500 getting services from India 100 Fortune 500 companies have R&D facilities in India Job creation: 1 million direct and 2-3 million indirect
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13. Diversity 8 major religions practiced in India 28 states 1,576 Mother-tongue languages(census 1991) Official language : Hindi and English
19. Most important function of supreme court is of the ultimate interpreter of the constitution.Longest and most exhaustive constitution of independent world Defined as socialist, secular and democratic country Multi Party system PM is head of government with most power
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21. 4th fastest growing in the world and 2nd in Asia. 10th most industrialized economy 1st in prevalence of foreign technology licensing 2nd in scientists and engineers 9th in quality of management schools 1mong top 10 tourist spots 12th in firm level innovation 16th in technology absorption 32nd in company spending on R&D Economy
28. Hierarchy- to be respected Protocols and manners are different for various positions Call your superiors “sir”/”Madam” Communication flow is downwards. Indian corporate hierarchy
29. Power of greeting Shows that you are aware of culture and respect it. Most common greeting is Namaste. Different regions use different greetings. Shaking hands is becoming more prevalent.
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31. Patience- Indians take their time to pronounce their decisions Impatience is considered discourteous Don’t force to speed up Never decline food/drink Alcohol is usually not on the table Never invite your male counterpart for a dinner When in a meeting/Negotiation
32. Movies Cricket Politics(general approach) History Current affairs Family NEVER DISCUSS RELATIONSHIPS WITH PAKISTAN Common conversation topic
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34. Pants and shirts for men Light suit for women Avoid short skirts, sleeveless blouse Best bet is to wear a saree or a suit Avoid leather clothes Business Attire
35. Gifts Never present liquors to avoid any religious contingency Offer and receive the gift with both hands with polite and warm smile Bow a little bit while giving or receiving. Don’t start unwrapping right there and then.
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37. Food Be aware of the religion of your counterpart. Avoid non-veg Never offer beef to a Hindu, or pork to a Muslim. Fast food is acceptable, but for business dinners, find a sophisticated place
38. Remember Do use titles to address your Indian counterparts. Do wait for a female business colleague to initiate a greeting whether it is verbal or physical. Always remain polite and honest Never be aggressive in negotiations. Don’t take large/expensive gifts. Receive a gift with both hands. Don’t refuse any food or drink offered. “Your good name”. Be punctual, but be ready to wait. Learn tradition, culture, and family.
India represents 17% of world’s populationMedian Age: 25.3 Years
In 2008, 95,000 students were enrolled
New businesses must address issues of sales channels, distribution and marketing practices, pricing and labeling and protection of intellectual property. Relationships and personal meetings with the potential agents are extremely important. Due diligence is strongly recommended* U.S. companies, particularly small and medium-sized enterprises, should consider approaching India’s market on a local level. Good localized information is a key to success in such a large and diverse country. U.S. Often multiple agents are required to serve each geographic market in the country* Options include using a subsidiary relationship, a joint venture with an Indian partner, or using a liaison, project, or branch office
