Social networks, mobile, analytics and cloud-computing (SMAC) technologies are converging to create a new way to deliver sustaining and disruptive innovations. You are chosen to lead an initiative comprised of global resources to advance your company’s competitive advantage.

1. SMAC and Transforming Innovation
Session #: NA13SOC03
Dave A. Cornelius, MBA, PMP, PMI-ACP, CSM, Six Sigma Black Belt, ITIL v3
Info Intel, Inc.
“PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2013 Permission is granted to PMI for PMI® Marketplace use only.

2. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC and Transforming Innovation

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SMAC
Social
Media
Mobile
Analytics Cloud
SMAC = Social Media, Mobile, Analytics, & Cloud Computing

4. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC
• Enables Agility and Innovation
• Connects customers to new innovations
• Supports commerce in digital stores and storefronts
• Increases anytime, anywhere connection, collaboration,
and creativity
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5. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Social Media
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• Enables collaboration
• Expands the way people interact
• Captures behaviors and attitudes
• Engages Customers
• Influences behaviors to respond to existing and new
brands

6. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Mobile Technology
• Extends the reach to customers
• Increases connections to information (Simhan, 2012).
• Social Media used more on mobile devices than desktop
computers (Cisco, 2013)
• Over 7 billion mobile devices connected by the end of 2013
(Cisco, 2013)
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7. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Analytics
• Provides insight into customers’ interaction and experiences
• Enables sentiment analysis (King, 2011)
• Supports predictive analytics
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8. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Cloud Computing
• A network of remote servers hosted on the Internet to store,
manage, and process data
• No Software or Servers to use them:
– Microsoft Office 365
– Intuit QuickBooks online
– Salesforce.com
– YahooMail, Gmail, Hotmail
• Reduces time to market
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9. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC Benefits
• Enables global or local collaboration
• Provides anytime anywhere access to customers
• Reduces cost to market
– The Spanx lingerie line launched for $5,000 in 2000
and is now worth more than $1 billion without
traditional advertising (Tulshyan, 2012)
• A tool for individual innovators and organizations to
connect with customers
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10. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC and Life’s Conveniences

11. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Examples of SMAC in Automotive
• Joe Justice and his company Wikispeed developed:
– A car that gives you 100-mpg in three months
• Won the 1st place prize for innovation and $10 million
X-Prize (Denning, 2012)

12. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Examples of SMAC in Automotive –
Cont’d
• How?
– Collaboration with 150 team members in 15 countries
(Denning, 2012)
– Leveraging Agile as a radical delivery management
practices
• Differentiators
– Every 7-days change the entire car design vs.
• 5 to 14 years (Denning, 2012)
– Estimate sales price of $17,995 for a complete car and
$10,000 for a kit (Denning, 2012)

13. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Examples of SMAC in Politics –
President Barack Obama Campaign
• Built a social network of young voters connection
• Used a Facebook App to encourage to share Facebook friends list
• Realized social networks have the power to change voting behavior
– Connect the campaign through one person to 500 or more friends
– Drive behavior and Outcome
• Developed predictive profiles about Obama voters
Source: Scherer (2012). swampland.time.com

14. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC and the Project Manager
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Strategic Facilitative
Collaborative Scalable
Project
Manager

15. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC & Procurement
• Define service level agreements (SLA)
• Evaluate the viability of the SMAC vendors
• Negotiate an agreement to support business expansion
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16. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC & Risks
• SMAC: Inherent risks:
– Availability
– Security
– Reputation
• Requires risk mitigation strategies
• Establish contingency plans
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17. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Risk Process
• Identify potential risks
• Document the risks
• Evaluate risks with stakeholders
• Mitigate risks through an execution plan
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Identify
Document
Evaluate
Mitigate

18. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
SMAC Summary
• SMAC provides a vehicle for innovation acceleration
• Ubiquitous and applicable to many industries
• Enables collaboration without boundaries
• Provides a connection for customer engagement
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19. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Your Turn! Group Assignment

20. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Group Assignment
• Form a group/team of 5 to 10
• As a group/team identify a sustaining and disruptive innovation to advance
your company’s competitive advantage or just for fun
– Sustaining Innovation – represents the change that incrementally
improves the product for a profit (Christensen, 2010). Example: The Ford
or Toyota new 2014 model.
– Disruptive Innovation – removes the market leader and provides a
dramatic breakthrough by introducing a new customer base with a more
simple and affordable product (Christensen, 2010). Example: The Apple
iPhone replacing Nokia as the leading mobile device.
• Decide if you will use all of the components of SMAC or just a few

21. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Group Assignment Timebox
• Select a Sustaining or Disruptive Innovation (3 Minutes)
– Be creative and describe a sustaining or disruptive innovation.
• Social Media (3 Minutes)
– Identify how you would use Social Media as a tool to engage customers or members
of your project team.
• Mobile Technology (3 Minutes)
– Identify how you would use Mobile Technology as a tool to engage customers or
members of your project team.
• Analytics (3 Minutes)
– Identify how you would use Analytics as a tool to predict customer behavior or
measure customer sentiment.
• Cloud Computing (3 Minutes)
• Identify how you would use Cloud Computing as a tool to support your organization’s
ability to grow and reduce technology capability.

22. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Wrap up
• What did you learn from today’s presentation?

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Thank You
• OC Project Masters Toastmasters club
• Founders District Speakers Bureau
• Victor Broski
• Stephanie Hotchkin
• Blake Miller
• David Lee Stewart
• Joe Larosa
• Mark Karperowicz
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References
• Christensen, C. M., Dyer, J., Gregersen, H. (2011). The innovator’s DNA: Mastering the five skills of disruptive
innovation. Boston, MA: Harvard Business School Publishing
• Drucker, P. F. (1985), Innovation and entrepreneurship: Principles and practices. New York, NY: HarperCollins
Publishing, Inc.

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Name: Dave A. Cornelius
E-mail: Dave.Cornelius@InfoIntelInc.COM
LinkedIn: www.linkedin.com/in/daveauck/
Session #: NA13SOC03
Contact Information (Closing Slide)

26. “PMI” is a registered trade and service mark of the Project Management Institute, Inc.
©2012 Permission is granted to PMI for PMI® Marketplace use only.
Dave Cornelius, MBA, PMP, PMI-ACP,
CSM, Six Sigma Black Belt, ITIL v3
• 30 years experience creating or leading sustaining
and disruptive innovation via Information Systems
Technology
• Agile PM Consultant for an Industrial Automation
Software company in Southern California
• A Doctoral candidate in Organizational Leadership &
Information Systems Technology (IST)
• My current doctoral research project: “The Value of
Scrum to Organizations: A Case Study”
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