SmartWorld is the ICT arm of the Dubai World Central Prism did a complete brand reallignment sand positioning study with them and created their sub brands as well as their brand identity corporate presentations, Interior and exterior branding signages, on-line presentation and complete suite of advertising and marketing collaterals for internal and external communications .We are their incumbent agency since 2009. For Details check our website www.prism-me.com or contact Mr. Lovetto Nazareth lovetto@prism-me.com / +971 55 8500095

1. Thematic Icons Revision
For

2. Approved Thematic Icon Direction

3. • The Icon
The icon has been inspired by the core offerings of this service family
– Airports and airport services
– Airplanes and flight services
• Colour
– The azure colour of the sky forms the core colour of the Aviation service family.
• Frame
– The 3 D outline forms an apt frame for the 3 dimensional nature of the
Smartworld service offering.
Smart Airport Services

5. • The Icon
The icon is represented by two governing factors
1. The core offerings of this service family represented by the linear illustrations at
the top of the Icon
– Smart Home and City services
– Integrated IPlinked networked Smart living services
2.The Positive Happy effect This service will bring to the city / homes it is applied to
• Colour
– The vibrant colour of the sun has been chosen to create a positive and lively
emotion to this dynamic Icon.
• Frame
– The 3 D outline forms an apt frame for the 3 dimensional nature of the Smart
world service offering.
Smart City Services

7. Smart Visibility Services
• The Icon
The icon is represented by two governing factors
1. the scope of the operations
2. The core offerings of this service family represented by the linear illustrations at
the top of the Icon
– RF and satellite linked visibility and tracking services for the logistics and cargo
terminals linking vessels to containers and providing real time tracking services
• Colour
– The deepest colour of the emotional spectrum has been used to represent the
depth and scope of this service family. as well as the depth of the waters in
which the containers. The colour also provides visual relief to the visibility Icon
when placed alongside the other icons.
• Frame
– The 3 D outline forms an apt frame for the 3 dimensional nature of the Smart
world service offering.

9. Smart ICT Services
• The Icon
The icon is represented by two governing factors
1. The scope of the operations
2. The core offerings of this service family represented by the linear illustrations at the top of the
Icon namely
- Cloud computing
- Networking
- Datacenters and Integrated ICT / IP linked communications services
• Colour
– The green field nature of the high end service offering is aptly represented by the Green
colour of the logo to represent organic growth the potential that this industry has. The colour
also provides visual relief to the ICT Icon when placed alongside the other icons.
• Frame
– The 3 D outline forms an apt frame for the 3 dimensional nature of the Smart world service
offering.

11. Brand Positioning Statements
For

13. Smartworld Brand Values
• The Values that should represented by the Smartworld brand should be
- Smart Solutions
- Competitive advantage
- Cutting Edge Technology
- Cost Competitive
- Intelligent solutions
- Integrated Services
- Ease of Use
- Complete Scalability
- Reliability of Services
- Single / Multi-Point Access and Control
- Carbon Neutral

14. The Brand Perception Map

15. Smartworld Brand Values Perception Map
Reliability of Services
Competitive advantage
Cost Competitive
Smart Solutions
Cutting Edge Technology
Intelligent solutions
Complete Scalability
Single / Multi-Point Access and Control
Carbon Neutrality

16. Smartworld Positioning
- The positioning of the Smartworld Services Brand should be that between a
Premium and a cowboy brand offering high value services and competitive
advantage at a perceptionally positive price.
- Integrated Services that offer the reliability support and scalability of the
premium brand at the personalized service and price levels of a home grown
organically developed brand.
- Smart Services : Inteligent services that offer cost and strategic competitive
advantage by taking benefit of economies of scale as well as fair and intelligent
vendor selection and management.
- Turn key solutions provided by individualization of solutions to every
organization irrespective of size and geographical location.