On Google
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We'll take a look at one of the most successful post-bubble internet companies: Google. It's a major success as a brand and a business, as a director of traffic and as a nearly ubiquitous middle-man. How does Google create so much wealth? Why does it continue to grow and reap massive profits? And what of its editorial and political policies? From the Un-Distinguished Lecture Series (http://ws.cs.ubc.ca/~udls/). The talk was given Jul. 13, 2007.
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On Google
- 1. On Google Lucas Rizoli July 13, 2007
- 2. Disclosure My summer funding comes from Google I use Google dozens of times a day I kinda have a geek-crush on Google 2
- 3. “Where’d you get that shirt?” 3 [photo by Lucas Rizoli]
- 4. Google services News Video Maps Groups Earth Social networking Scholar Calendar Mobile Documents Translate Pictures Finance Desktop Base Instant messaging Analytics Email etc. 4
- 5. Run by engineers Simple Useful Free shirts 5
- 6. “Google's mission is to organize the world's information and make it universally accessible and useful.” 6
- 7. “I realized I wanted to invent things, but I also wanted to change the world. I wanted to get them out there, get them into people’s hands so they can use them, because that’s what really matters.” 7
- 8. “Don’t be evil.” 8
- 9. “Our approach became to invest in the product, and use [Public Relations] as a tool for getting people to read and talk about Google.” 9
- 10. Google brand Recognition Esteem Energy 10
- 11. Google is a business Listed on NASDAQ as of 2004 Claims ~8000 full-time employees Led by Larry Page, Sergei Brin, and Eric Schmidt 11
- 13. Google is a business It exists to make money Nothing wrong with making money 13
- 15. “The 99% important thing to do in a company is to win... The 1% is to be very, very nice while you’re winning” 15
- 16. What does Google have that’s valuable? 16
- 17. Technology Data pagerank index software content bandwidth clickstreams brain power 17
- 18. Clickstream String of visited sites Search history 18
- 20. 20 [Viégas, F. B., Golder, S., & Donath, J. (2006). Visualizing Email Content: Portraying Relationships from Conversational Histories]
- 21. Clickstream Short story about you Record of intentions, relations, changes What you’re interested in 21
- 22. How does Google make money? 22
- 25. AdWords and AdSense Advertisements based on... search terms clickstream content Self-selecting audience for ads 25
- 26. Google is an Intermediary Directs costumers to sellers Sold by approximate intention 26
- 27. Mega-intermediary Search and AdWords phone directory Gmail and AdSense magazine ads Google Book Search book publisher Google Video pay-per-view 27
- 28. Major concerns Privacy Policy Accountability 28
- 29. Privacy Everything is spidered sites, im, email, friendships, purchases Everything is stored somewhere caches, histories, user data Everything is used to bring you to advertisers 29
- 30. Editorial policy More than just PageRank how is the algorithm tuned? Appropriateness and variety what results are worthwhile? what is black-hat? Advertisers and keywords who is allowed to buy ads for a keyword? 30
- 31. Editorial policy “I don’t think I can think about all the implications” 31
- 32. Editorial and political policy Removing sites from index News service bias Using pre-hurricane images of New Orleans 32
- 33. Google.cn Google banned in China in 2002 Complied with PRC censorship demands Established Google.cn in 2006 33
- 35. Google.cn “A lot of companies would say ‘It’s a big market. How do we get a chunk of it?’ We want to focus on how do we do the most good.” 35
- 36. Google.cn “It’s arrogant for us to walk into a country where we are just beginning to operate and tell that country how to behave” 36
- 37. Anti-censorship proposal Identifying data not hosted in restrictive countries No pro-active censorship Use legal means to resist demands for censorship Users told when requesting censored information Users told about stored and shared data Public document of all censorship requests 37
- 38. Anti-censorship proposal Triumvirate recommended voting against it Refused by shareholders in May 2007 38
- 39. Accountability Google Inc. is “an unaccountable tyranny” more so given strange corp. structure Responsible to its shareholders those with money profit-driven 39
- 40. Accountability Owns a huge amount of information Controls a huge amount of traffic Interest is translating it all into money 40
- 41. Google provides many useful services Google is liked—with good reason Google is a business 41
- 42. Privacy and security? Editorial and political policies? Accountability and openness? You have to just trust Google. 42
- 43. More on Google Google’s algorithms Google and Yahoo, Mozilla, Microsoft, etc. Google’s geek culture and appeal Google as a world-wide operating system Google as a parallel internet Google as an emergent intelligence 43
- 44. More on Google Page & Brin’s papers on search and PageRank Google Blog Search Engine Watch Google Watch and Scroogle No Luv 4 Google John Battelle’s The Search 44