Osservatorio sulle Nuove Forme di Consumo di Informazionee sulle Trasformazione dell’Ecosistema Mediale in Italia - Edizione 2012

1. NEWS ITALIA
Osservatorio sulle Nuove Forme di Consumo di Informazione
e sulle Trasformazione dell’Ecosistema Mediale in Italia
Ricerca a cura di:
Lella Mazzoli, Direttore della ricerca
Fabio Giglietto, Ricercatore Senjor e Coordinatore del Progetto
Giovanni Boccia Artieri, Ordinario di Sociologia dei New Media
Luca Rossi, Ricercatore Senjor
Alessandro Bellafiore, Ricercatore Junior
Mario Orefice, Ricercatore Junior
Giulia Raimondi, Ricercatore Junior
news-italia.org

2. Summary of results
for main consumer categories
• Sample;
• Internet users;
• Online News Consumers;
• Mobile News Consumers;
• Participatory News Consumers.
news-italia.org

3. Sample
• US
– 2010: n=2259
• Italy
– 2011: n=1009
– 2012: n=1031
N.B. Percentages in this presentation refer to the entire sample
news-italia.org

4. Internet users
• US
– 2010: 75%
– 2011: 78%
• Italy
– 2011: 58%
– 2012: 60%
news-italia.org

5. Internet users by age
100%
94% 95% 95%
90%
90% 87%
84%
80% 76% 75%
74%
70%
70%
60%
52%
+7%
50%
50%
42%
40%
40%
30% 27%
20%
20%
10%
0%
18-29 30-49 50-64 65+
Italy 2011 Italy 2012 US 2010 US 2011
news-italia.org

6. Internet users by gender
90%
80% 78% 78%
69% 68%
70%
60%
53%
49%
50%
40%
30%
20%
10%
0%
Italy 2011 Italy 2012 US 2011
M F
news-italia.org

7. Internet users by region
2011 2010
61,0% 57,5%
60,2% 61,2%
58,7% 58,3%
news-italia.org

8. E-mail users by region
98
96 95.5
94
93
92.3
92
92
90.9
90
88
86.5
86
84
82
Nord Centro Sud e Isole
2011 2010
news-italia.org

9. Online News Consumer
• US
– 2010: 61%
• Italy
– 2011: 51%
– 2012: 58%
news-italia.org

10. Online News Consumers by age
100% 95%
89%
90%
80%
73%
70% 66%
60%
51%
50% 46%
40%
30%
24%
20%
13%
10%
0%
18-29 30-49 50-64 65+
Italy 2011 Italy 2012
news-italia.org

11. Online News Consumers by gender
70%
66%
61%
60%
51%
50%
42%
40%
30%
20%
10%
0%
M F
Italy 2011 Italy 2012
news-italia.org

12. Mobile News Consumer
• US
– 2010: 33%
• Italy
– 2011: 28%
– 2012: 31%
news-italia.org

13. Mobile news consumer by age
80%
70% 68%
60%
53%
50%
40% 37% 37%
30%
24%
19%
20%
10%
10% 7%
0%
18-29 30-49 50-64 65+
Italy 2011 Italy 2012
news-italia.org

14. Mobile news consumer by gender
40%
36%
35%
35%
30%
27%
25%
21%
20%
15%
10%
5%
0%
M F
Italy 2011 Italy 2012
news-italia.org

15. Participatory News Consumer
• US
– 2010: 37%
• Italy
– 2012: 30%
news-italia.org

16. Participatory News Consumer by Age
80%
72%
70%
60%
50%
40%
34% Italy 2012
30%
22%
20%
11%
10%
0%
18-29 30-49 50-64 65+
news-italia.org

17. Participatory News Consumer by
Gender
40%
36%
35%
30%
25%
25%
20%
Italy 2012
15%
10%
5%
0%
M F
news-italia.org