This document discusses various software options for online fundraising and outreach. It presents a pyramid of fundraising software categories from donor management systems to integrated online systems to online tools. It then provides examples of software for managing constituents, online fundraising through websites, email, and donations. It also discusses using social media, online advertising, and mobile text messaging for outreach and fundraising. The document aims to help organizations choose the right software based on their needs and capabilities.

1. Software for Fundraising March 2010

2. Logistics Ask questions! Otherwise I’m speaking to a black hole! Enter questions into the Chat with Presenter box Getting Started with Online Donation Tools April 2009

3. Introductions Me! Executive Director of Idealware, a 501(c)(3) nonprofit that provides information to help organizations make smart software decisions

4. About The Field Guide An actual book, available for $19.95 from www.idealware.org/fieldguide

6. The Fundraising Software Pyramid Donor Management Broadcast Email Web Content Mgmt Systems Constituent Relationship Management Integrated Online Systems Online Donations Social Networking Websites Friend-to-Friend Fundraising House Parties & Meet Ups Online Advertising Mobile Text Messaging

7. Managing Your Constituents

8. Donor Management Systems Specializes in managing prospective and actual donors Examples: GiftWorks, eTapestry, Donor Perfect, Raisers Edge

9. Constituent Relationship Management Manages ALL of your constituents, including donors, volunteers, participants, and more Examples: Salesforce.com, CiviCRM, Sugar CRM

10. Online Integrated Systems Manage many aspects of online communications and constituent information all together in one online package Examples: Wild Apricot, eTapestry, Donor Perfect, DIA Salsa, Convio, Blackbaud Sphere

11. Online Fundraising

12. Web Content Management Systems Examples: Jimdo, Weebly, Wordpress, Joomla, Drupal Allows you to setup emails, manage subscribers and view reports for emails to hundreds or thousands of people

13. Broadcast Email Software Examples VerticalResponse MailChimp Network for Good EmailNow Allows you to setup emails, manage subscribers and view reports for emails to hundreds or thousands of people

14. Online Donation Software Examples Network for Good DonateNow Click & Pledge AuctionPay QGiv Lets you easily take donations – either one off or recurring -- via credit card online

15. Online Outreach

16. Social Networks: Facebook Help your supporters (passively or actively) spread the word – and hear what they have to say

17. Social Networks: Twitter Spread compelling information very quickly – and hear what your community has to say

18. Online Advertising Inexpensive ways to spread the word. Free through Google Grants! Examples: Google Ads, Facebook Ads, BlogAds

19. Getting Your Supporters Involved

20. Friend-to-Friend Fundraising Get your staff and passionate supports to fundraise from their friends and family Examples ChipIn.org ChangingthePresent.org Change.org FirstGiving Blackbaud Sphere

21. House Parties and Meet Ups Examples Meetup.com Party2Win.com (??) Blackbaud Sphere Events Some hosted integrated tools Let committed supporters promote and get RSVPs for their own fundraising events or house parties

22. Mobile Text Messaging

23. Mobile Texting: Via Email Email [phone number@provider] i.e., 2079282779@verizon.com Not officially supported, so not 100% reliable or for large quantities A reasonable choice for small numbers of texts

24. Mobile Texting: Mobile Giving United Way/ LSU – raised $9000 Collect donations in $5 or $10 increments, charged directly to their phone bill Examples Causecast Mobile Mobile Commons Distributive Networks Mobile Accord Through a consulting firm

25. Mobile Texting: Via Hosted Application Send text messages, allow people to subscribe, or have complex two way conversations. Examples BulkSMS Mozes Mobile Commons Distributive Networks Mobile Accord

26. About the Field Guide to Software for Nonprofits

27. About The Field Guide An actual book, available for $20 from www.idealware.org/fieldguide

28. Donor Management Broadcast Email Website Content Mgmt Systems Constituent Relationship Management Integrated Online Systems Online Donations Page Layout Social Networking Websites Event Registration Photo Editing Photo Sharing Websites Email Discussion Lists Web Analytics Supporting Online Actions Online Listening Friend-to-Friend Fundraising Online Chat Custom Online Communities House Parties & Meet Ups Petitions & Pledges Video Sharing Websites Blogs RSS Podcasts Multimedia Editing Online Advertising Digital Asset Mgmt Event and Auction Mgmt Online Conferencing Mobile Text Messaging Search Engine Optimization Social Content Websites Online Surveys Online Auctions Wikis

29. And Consider Other Idealware Seminars! Tools to Manage a Website Without Technical Skills Introduction to Website Analytics Choosing eNewsletter Software Choosing a Low Cost Constituent Database Comparing Open Source CMSs: Joomla, Drupal, and Plone …and more! Available live and via recordings Making the Most of Social Networking Sites Getting Started with Email Fundraising Getting Started with Mobile Outreach